Happy Family Debuts Happy TV

Shazi Visram of Happy Family and Lauren Bush Lauren of FEED Projects Share Insight into Growing Sustainable Businesses in New Online Vignette; Organic Food Brand to Donate $1 to FEED Foundation for Every View

NEW YORK--(BUSINESS WIRE)--Happy Family ^®, a leading premium organic food brand, today announced the premiere of Happy TV, the first online vignette created and hosted by Happy Family founder, CEO and chief mom Shazi Visram to connect consumers with other CEOs and thought leaders steering today’s conscious brands and organizations.

“I created Happy TV to showcase, engage with and share insights from the innovators and thought leaders behind the brands that are making mindful choices to support the health of local communities and the planet”

Debuting on World Food Day (Oct. 16) on the brand’s YouTube page, the introductory episode of Happy TV features an intimate conversation between Visram and Lauren Bush Lauren, founder of FEED Projects, a company whose mission is to create good products that help feed the world. The episode offers viewers the opportunity to hear in Lauren’s words why she started FEED Projects, what is unique about the FEED business model and products, and why fighting hunger and supporting nutrition education, both in the U.S. and abroad, are so important.

“I created Happy TV to showcase, engage with and share insights from the innovators and thought leaders behind the brands that are making mindful choices to support the health of local communities and the planet,” said Visram. “FEED Projects and Happy Family share the common belief that it is possible to make a positive impact and give back as part of our daily operations, and even more importantly, we share a vision of ensuring that children and families worldwide have access to proper nutrition.”

Happy Family is celebrating the launch of Happy TV by pledging to donate $1 to the FEED Foundation for every view of the inaugural episode with Lauren Bush Lauren on Happy Family’s YouTube page, up to $25,000. In addition to this donation, Happy Family also provides funding to the FEED Foundation to specifically support programs helping to improve childhood nutrition in America. Happy TV can also be viewed at www.happyfamilybrands.com and www.facebook.com/HAPPYFAM.

“I am honored to be Shazi’s first guest on Happy TV and am grateful for this platform to talk about FEED Projects’ and Happy Family’s shared commitment to fighting hunger and supporting nutrition education. These issues can seem huge, overwhelming and far away, yet the solutions are very tangible and make a real difference,” said Bush Lauren. “I encourage everyone to take just a couple minutes out of your day to watch this first episode of Happy TV, not only to learn but also to support Happy Family’s donation to FEED Foundation, which will directly aid programs that are helping improve kids’ nutrition in the U.S. It is a crucial time to step up and support this cause, as one in five kids lives in a food-insecure household.”

About Happy Family

Launched on Mother’s Day 2006, and owned and operated by moms, Happy Family^™ is the leading premium organic food brand delivering optimal nutrition for the entire family. Constantly innovating and bringing new products to market, Happy Family was the first organic brand to develop a complete line of premium, organic nourishment for babies’, toddlers’ and kids’ growing bodies. Happy Family products are consistently recognized for superior taste and nutrition. In 2011, founder and CEO Shazi Visram earned the title of Ernst & Young’s Entrepreneur of the Year for New York. The brand has been named as one of the fastest growing organic food companies in the nation by Inc. magazine for two years running, and was named “Rockstar of the New Economy” by Fast Company in 2012. With every product sold, the company supports Project Peanut Butter, a nonprofit that feeds starving children in Malawi and Sierra Leone. For more information, visit www.happyfamilybrands.com, www.facebook.com/HAPPYFAM and www.twitter.com/HAPPYsuperfoods.

About Lauren Bush Lauren and FEED Projects

Lauren Bush Lauren is the Chief FEEDer and Co-Founder of FEED Projects, a company with the simple mission of creating good products that help FEED the world. In 2004, Lauren became the Honorary Student Spokesperson for the UN World Food Programme. In that role, she traveled to various countries and learned about the issues of hunger and poverty firsthand. Coming back to America, Lauren was inspired to create a consumer product that would engage people in the seemingly overwhelming fight to end world hunger. In 2005, she conceptualized the idea for FEED by designing the initial FEED 1 bag which, when purchased, feeds one child in school for one year.

In 2007, FEED Projects was founded. Every product sold has a measurable donation attached to it and, over the past five years, FEED has donated over $6 million and has been able to provide nearly 60 million meals globally through the UN World Food Programme. FEED has also supported nutrition programs around the world and in the US through organizations such as UNICEF and DonorsChoose.org and forged successful relationships with companies such as DKNY, Disney, Pottery Barn, Clarins, Godiva, Whole Foods Market, Gap, TOMS, Amazon, HSN, Bergdorf Goodman, Links of London and Judith Leiber. For more information, visit www.feedprojects.com.

About the FEED Foundation

Co-founded by Lauren Bush Lauren, the FEED Foundation is dedicated to ending world hunger – one child at a time. The Foundation was started to supplement the efforts of its retail partner, FEED Projects, to raise valuable funds and support for the United Nations World Food Programme's school feeding efforts. It has since grown to encompass school-feeding efforts both stateside and abroad and provide aid during natural disasters and humanitarian crises worldwide. As of 2011, the FEED Foundation, in partnership with FEED Projects, has provided 60 million free, nutritious school meals to kids around the globe. For more information, visit www.thefeedfoundation.org, www.facebook.com/FEEDProjects and www.twitter.com/FEEDProjects.