LinkedIn pre-keynote speaker added to SES Chicago Conference & Expo 2012 agenda

CHICAGO--(BUSINESS WIRE)--SES Chicago (a division of SES Conferences and Incisive Media) will feature a special pre-keynote presentation entitled Maximizing the Effectiveness of LinkedIn to Generate More Qualified Leads Online on Tuesday, November 13, at 7:45 AM. Take advantage of the extended Early Bird Rate and register by October 26 and save up to $400.

“It’s vital to be seen as an expert and resource in your field and you must create an engaging profile. I look forward to sharing my insight with the SES audience and helping them boost their overall LinkedIn presence.”

Over 175 million digital marketing and business professionals, your potential clients, are using LinkedIn every day to develop their brands and grow their networks. But how will they find you and will they see you as a thought leader? These questions and more will be explored in detail by special workshop speaker and LinkedIn coach and trainer, Jasmine Sandler, CEO of Agent-cy Online Marketing. “I’ll be teaching marketers how to find and engage their target LinkedIn audience,” said Sandler. “It’s vital to be seen as an expert and resource in your field and you must create an engaging profile. I look forward to sharing my insight with the SES audience and helping them boost their overall LinkedIn presence.”

A special morning keynote panel entitled SEO 2013: The Future of Search, taking place on day 2, November 14, at 9:15 AM will explore such topics as Big Data, the Pinterest explosion, and key forthcoming trends to advise digital marketers on next steps to stay ahead of the curve in their marketing campaigns. The panel will include speakers Bruce Clay, president of Bruce Clay Inc.; and SES Advisory Board Member and International Search Strategist, author, Anne Kennedy, Beyond Ink USA.

The three-day (November 13-15) SES Chicago 2012 will include more than 50 panel sessions on a range of key topics including Link Building in a Post-Penguin World, Spy vs. Spy: Unlocking Your Competitor’s Digital Strategy and Metrics for Success in the Mobile and Apps Ecosystem.

Register by October 26 and save up to $400.

About SES Chicago

The SES Chicago conference includes informative presentations and panels, intensive training workshops, and a large exhibit hall. Each day is choreographed to leave plenty of time for networking opportunities with industry associates. Its real-time case studies provide attendees with best-practice knowledge that can be immediately applied to their marketing programs, and its classroom-style learning offers a high degree of interactivity.

The SES Chicago agenda, programmed by the SES Advisory Board, is designed to help online professionals do their jobs better. This year, specific consideration has been given to mobile marketing, Big Data, Web analytics, Email marketing, Display advertising, content marketing, and e-Commerce.

About Incisive Media

Incisive Media's SES Conference & Expo is a leading global education conference and training series focused on the digital marketing industry. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com.

For more news and event updates visit the SES press room.