Wrypple Launches Next Generation of Recycling Rewards

BLOOMINGTON, Ill.--(BUSINESS WIRE)--Wrypple is proud to announce the launch of the next generation of recycling rewards. Wrypple provides a new model to increase recycling volumes and provide affordable recycling rewards in local communities. Wrypple rewards individual recycling, encourages social sharing and builds a sense of community achievement through a unique grant program. Wrypple engages the entire community in its focus on recycling – learning, sharing and creating lasting change.

“I was surprised to learn that Americans generate 250 million tons of trash each year and only recycle 34% of it. Wrypple will help motivate Americans to make better choices.”

“Wrypple begins by making waves with individuals who choose to actively recycle. We cause Wrypples when this recycling activity spreads exponentially through the community,” commented Founder and CEO Tim Herman. “Our clients are local haulers and recyclers; our program is designed to promote their brand. We help haulers enhance customer relationships, create loyalty and reward environmental choices.”

Tim Herman, a 30 year veteran of the recycling industry, sought a better rewards solution as he realized the frustration of many major companies and local independents in the industry with the existing model – found to be too expensive with only temporary benefits for communities. Tim partnered with Augeo Marketing, one of the nation’s largest rewards companies, to develop a better model. Together, they developed Wrypple – combining the best practices of rewards programs nationally with a total focus on the recycling industry. Wrypple works with its clients and their municipalities to customize rewards and create local, motivating loyalty programs.

“There is a significant opportunity to increase recycling within our communities. We believe Wrypple will be a breakthrough program because we have incorporated contemporary strategies for rewarding good behavior, driving up recycling behaviors in ways other programs have not,” stated David Kristal, CEO of Augeo Marketing. “I was surprised to learn that Americans generate 250 million tons of trash each year and only recycle 34% of it. Wrypple will help motivate Americans to make better choices.”

Wrypple rewards are greater in number and value than those offered by competitors. Premium rewards are earned for residents who become more engaged by learning and sharing recycling best practices. As recycling volumes grow, users pledge points via Wrypple’s unique grant program where community causes are funded once total pledge thresholds are achieved. These rewards fund lasting reminders of what happens when communities come together.

ABOUT WRYPPLE

Wrypple was founded in 2012 to provide the next generation of recycling rewards. It was launched with the input and support of several major companies looking for a better way to encourage recycling and create customer loyalty. The program was developed by Tim Herman, a 30 year veteran of the recycling industry and CEO of Direct Connections, in conjunction with Augeo, one of the nation’s leading engagement marketing firms. www.wrypple.com

ABOUT AUGEO

Augeo designs, develops, implements and manages customer and employee engagement and loyalty programs for a wide range of industry leading companies. Headquartered in St. Paul with additional hub offices in Phoenix, Chicago and New York, Augeo works with over 150 clients across the U.S. and internationally. Augeo provides proven platforms, technology and expertise to each client program while also providing an innovative and entrepreneurial perspective. www.augeomarketing.com