Yankee Group Introduces New Research Platform and Mobility Services

Firm’s new Mobile Advisory and Planning Services (MAPS) product family and cloud-based delivery platform deliver actionable insights anywhere, any time, and on any device.

BOSTON--(BUSINESS WIRE)--Today’s complex mobile economy—a global ecosystem that spans mobile broadband, mobile devices, mobile apps, cloud services, and mobile money—is fraught with uncertainty. Yet it also promises to be lucrative: Yankee Group predicts revenue from that mobile ecosystem will exceed U.S.$2 trillion within just three years. Enter Yankee Group's Mobile Advisory and Planning Services (MAPS), a new set of mobile-enabled research products that combine actionable research, highly targeted forecasts and surveys, up-to-the-minute news analysis and expert insight. The new MAPS product family helps marketing, product and strategy executives and their teams navigate the new mobile economy to make money, save money and mitigate risk.

“Yankee Group is the definitive source of independent research and advice related to the new mobile economy, and the new MAPS platform delivers this expertise in an easy-to-use, timely, practical and actionable manner. MAPS is my daily go-to resource.”

Each of the five MAPS offerings—Mobile Broadband, Mobile and Connected Devices, Mobile Apps and Cloud, Mobile Money and the recently launched Mobile Leadership— provides unique data, research and advice on mobile behavior, innovations and market dynamics. An innovative cloud-based platform allows clients to access MAPS using mobile devices such as tablets and smartphones as well as traditional desktop browsers.

Highlights include:

• Rich user experience. The MAPS Web portal combines theme-based daily, weekly and monthly research into an always-fresh stream of insights. Those insights are brought to life with HTML5 layouts and data visualizations that clients can access from their mobile devices as well as from their desktop PCs.
• Workflow optimization. The MAPS design includes links to related content, as well as useful tools and options to share content with colleagues. MAPS uses real-time user engagement and satisfaction metrics to ensure an optimal client experience.
• Anytime, dynamic access to expertise. The tools within the platform integrate existing analytical capabilities from multiple Yankee Group and third-party sources to create new research, analysis and insights that meet clients’ dynamic needs for information at work, at home and on the go.

“After using the MAPS platform and the Mobile Money service for six months, we can attest to the measureable value they have added to our company,” said Don Bloodworth, CFO of Tyfone. “Yankee Group is the definitive source of independent research and advice related to the new mobile economy, and the new MAPS platform delivers this expertise in an easy-to-use, timely, practical and actionable manner. MAPS is my daily go-to resource.”

“The mobility marketplace is ever-changing, and what’s perceived as expert insight and advice today can be entirely irrelevant tomorrow,” said Terry Waters, Yankee Group president and CEO. “Yankee Group’s MAPS product family and research delivery platform is designed to arm today’s marketing, technology and product strategy executives with the dynamic research, data and tools they need to lead and succeed in the evolving mobile economy.”

To learn more, check out the introductory webinar or take the platform for a test drive.

About Yankee Group

Yankee Group is the preeminent research and advisory firm equipping companies to profit in a mobile world. The core of our content is proprietary research and analytics on the attitudes, behaviors and usage patterns of mobile users. Based on this research, we provide a range of actionable data, insights and advice to marketing, strategy and product executives driving the mobility revolution in leading companies worldwide.