Commonwealth Financial Network Launches Advisor Marketing Engine

WALTHAM, Mass.--(BUSINESS WIRE)--Commonwealth Financial Network^® introduces Four-Corner Marketing, an online tool that provides advisors with fast and easy access to preapproved materials they can use to strengthen client relationships and market themselves to prospects.

“The Four-Corner engine is a one-stop resource that gives our advisors easy access to everything they need to create compelling, brand-building marketing programs”

“The Four-Corner engine is a one-stop resource that gives our advisors easy access to everything they need to create compelling, brand-building marketing programs,” said Kathy Lafreniere, Commonwealth’s managing principal, communications. “Whether jumpstarting their efforts in a particular niche or enhancing an existing program, advisors benefit from a dynamic online experience that makes it easy to find what they’re looking for, as well as to share feedback and learn what their peers have found useful through the site’s social networking features.”

With Four-Corner Marketing, Commonwealth advisors and their staff can:

• Browse more than 1,000 client-approved ads, brochures, press releases, social media status updates, and other marketing materials
• Filter their searches by audience, topic, and type
• Access themed “bundles” of material for specific tasks, such as annual reviews, welcoming new clients, and asking for referrals—with just a few clicks
• Tag documents as favorites, “like” them, and browse “Most Liked” and “Most Downloaded” sections to learn what their colleagues are using

“Commonwealth is always seeking new ways to help our advisors gain efficiencies and take full advantage of the resources and best practices of our entire community, and we’re excited to deliver this latest innovation to help them market their practices and build their brands,” said Lafreniere.

About Commonwealth Financial Network

Founded in 1979, Commonwealth Financial Network, member FINRA/SIPC, and a registered investment adviser, is the nation’s largest privately held independent broker/dealer, with headquarters in Waltham, Massachusetts, and San Diego, California. J.D. Power and Associates ranks Commonwealth “Highest in Independent Advisor Satisfaction Among Financial Investment Firms” two times in a row*. The firm supports more than 1,400 independent registered representatives nationwide and makes available a comprehensive array of financial products and services. For more information, please visit www.commonwealth.com.

*Commonwealth Financial Network received the highest numerical score in the independent advisor segment in the proprietary J.D. Power and Associates 2010 and 2012 Financial Advisor Satisfaction Studies^SM. The 2012 study was based on nearly 2,800 total responses and measures overall financial advisor satisfaction among advisors registered with Financial Industry Regulatory Authority (FINRA) investment firms. Proprietary study results are based on experiences and perceptions of financial advisors surveyed between November 2011 and January 2012. Your experiences may vary. Visit jdpower.com.