Peace Cereal® Commitment to Non-GMO Products More Visible During Non-GMO Month

EUGENE, Ore.--(BUSINESS WIRE)--Peace Cereal®, a leading premium cereal brand in the U.S., recently announced that Peace Cereal cartons featuring the Non-GMO Verified logo are now available in stores beginning in October. Peace Cereal received approval to use the logo on all 15 of its boxed cereal varieties once they were verified to be compliant with the Non-GMO Project’s Product Verification Program’s rigorous standards.

“We’re excited that our full line of Peace Cereal brand cereals with the Non-GMO Project’s Verified logo are on store shelves beginning with Non-GMO Month”

“We’re excited that our full line of Peace Cereal brand cereals with the Non-GMO Project’s Verified logo are on store shelves beginning with Non-GMO Month,” said Lonnie Alcock, Hearthside Food Solutions’ Division Sales Manager. “This is something our customers and retail partners have been waiting for and we couldn’t be happier to see it all come together this month. Consumers now have a clear choice in the cereal aisle.”

The Non-GMO Project is a non-profit collaboration of manufacturers, retailers, distributors, farmers, seed companies and consumers dedicated to the shared mission of ensuring the sustained availability of non-GMO food and beverage choices.

The Non-GMO Project offers North America’s only independent verification for products made according to rigorous best practices for GMO (genetically modified organisms) avoidance. Peace Cereal’s verified products are produced in compliance with the Non-GMO Project Standard—that means ongoing testing of all GMO risk ingredients, facility inspections and an annual audit to ensure that the highest possible standards for GMO avoidance are met.

To learn more about Peace Cereal, visit www.peacecereal.com or join us at Facebook.com/peacecereal.

ABOUT PEACE CEREAL

Peace Cereal has been a pioneer in premium cereals since it was introduced in 1997. Continuing the rich history of giving, the Peace Cereal Giving Back program makes a contribution to a non-profit cause for every Peace Cereal product sold. Each quarter, one organization will receive 100% of the proceeds of the Peace Giving Back Program generated from Peace Cereal sales during that quarter. For more information, visit www.peacecereal.com.

ABOUT THE NON-GMO PROJECT

The Non-GMO Project, launched in 2007, is a non-profit committed to preserving and building sources of non-GMO products, educating consumers and providing verified non-GMO choices. More information can be found at www.nongmoproject.org and at www.facebook.com/nongmoproject, where over 86,000 people follow daily news and updates from the Project.