Three Viewing Trends That Are Changing TV Forever

Streaming and On Demand Increasingly Drive Discovery
TVGuide.com Survey Results Presented at Ad Age’s Social Conference

NEW YORK--(BUSINESS WIRE)--Viewers are watching more TV now than ever — just not how they used to, according to the 2,306 participants of a new research study from TVGuide.com presented today at Ad Age's Social Engagement/Social TV Conference. Here are three viewing trends that are changing TV forever:

1. On demand and streaming are increasingly driving discovery. Forty-two percent are watching more streaming content than last year, and 89 percent of respondents said that they discovered new shows on demand or online after episodes or seasons aired.

2. People are watching more paid videos. It's not all freebies! Thirty percent of respondents who pay for video said that they are watching more paid video than they did in 2011.

3. Many people are using mobile devices to watch TV. We found that 68 percent of respondents are watching one to five hours of video per week via apps on their mobile devices (including on our own TV Guide app for iPhone®, iPad® and iPod touch®, which is available for free from the App Store).

About TV Guide Digital

TV Guide Digital includes TVGuide.com, reaching more than 25 million unique visitors per month, and TV Guide Mobile applications for iPhone, Android, and iPad with 8 million installations and over 2 million active users. TV Guide Digital recently launched Watchlist, a ground-breaking, award-winning product that personalizes entertainment discovery and boasts more than 750,000 registered users. TVGuide.com is a one-stop entertainment destination for online television, news, community and TV listings. The site’s Online Video Guide allows users to watch virtually any and every available full-length TV episode from all the major broadcast and cable television networks. TVGuide.com is ranked #1 by Nielsen’s “TV and Entertainment” category for attracting the “most engaged” users who average four visits and 13 minutes per month and 22 page views per person. In addition, TVGuide.com is attracting a young and affluent fan base – nearly half are under 35 years old and 26 percent earn a household income of more than $100K a year.