LOS ANGELES--()--LIN Media (NYSE: TVL), a local multimedia company, today announced that it is expanding its digital operations to the West Coast to support the growth of its entertainment initiatives with the opening of its new office, located at 6701 Center Drive, Los Angeles, CA.
“Video Advertising: Monetizing the Cross-Platform Package between Tablets, TV’s, Smartphones, PC’s and Games”
Jamie Elden, RMM’s Senior Vice President of Sales, who is also head of entertainment for LIN Media’s digital operations and Heather Wetzler, RMM’s West Coast Sales Director, are launching new initiatives geared towards the entertainment industry to further enhance LIN Media’s current digital media offerings, which include NOVATM, a unique-to-market product that connects brands across all platforms, is socially-connected and delivers a total 360° consumer experience, as well as other sought-after video, branded entertainment, social, and mobile products.
To celebrate the new Los Angeles office and its growing presence in the entertainment industry, RMM hosted the Digital Hollywood Conference’s “End-of-Day Poolside Reception” for all attendees at the Ritz Carlton Marina Del Ray on October 15, 2012, the first day of the Digital Hollywood Conference, one of the premier entertainment and technology conferences in the country. Mr. Elden was also invited to participate in a panel discussion at the Digital Hollywood Conference, which was held on October 16 and entitled “Video Advertising: Monetizing the Cross-Platform Package between Tablets, TV’s, Smartphones, PC’s and Games”.
“The entertainment sector, which is often comprised of early adopters that utilize technology and innovative ways to connect consumers with their brands, represents an important audience for LIN Media’s digital operations,” said Mr. Elden. “We are ever-growing our client base through unique advertising solutions that meet the entertainment industry’s needs, in addition to our traditional digital solutions that allow brands to successfully target their campaigns through our comScore verified network of premium publishers and by utilizing our NOVATM platform to further extend a brand’s message to new audiences.”
“Heather’s experience in opening digital offices in Los Angeles, along with her experience working with Hollywood movie studios, will bolster our presence on the West Coast and provide us with numerous advantages as we launch our new entertainment initiatives,” added Mr. Elden.
This press release includes statements that constitute "forward-looking statements," including statements regarding our future plans and operations. Forward-looking statements inherently involve risks and uncertainties that could cause our actual results to differ materially from the forward-looking statements. Factors that could contribute to such differences include, but are not limited to, our ability to successfully expand our digital operations and other risks detailed in our periodic reports filed with the Securities and Exchange Commission. Reports may be accessed online at www.sec.gov or www.linmedia.com. By making these forward-looking statements, we undertake no obligation to update these statements for revisions or changes after the date of this press release.
RMM delivers digital media strategies and solutions for some of the nation’s most respected agencies and brands. Leveraging proprietary intelligence, technology, and the established footprint and relationships of its parent company, LIN Media (NYSE: TVL), one of the largest broadcasters in the U.S. with industry-leading television, web, and mobile properties, RMM operates a leading comScore, Inc.-ranked network and has a proven track record of delivering online advertising campaigns with ROI.
About LIN Media
LIN Media is a local multimedia company that operates or services 43 television stations and seven digital channels in 23 U.S. markets, along with a diverse portfolio of web sites, apps and mobile products that make it more convenient to access its unique and relevant content on multiple screens.
LIN Media’s highly-rated television stations deliver important local news and community stories along with top-rated sports and entertainment programming to 10.5% of U.S. television homes. The Company’s digital media operations focus on emerging media and interactive technologies that deliver performance-driven digital marketing solutions to some of the nation’s most respected agencies and brands. LIN TV Corp. (“LIN Media”) is traded on the NYSE under the symbol “TVL”.