Business Wire and CARTES 2012 Consolidate Their Media Partnership

PARIS--(BUSINESS WIRE)--Business Wire, a world leader in news distribution, and CARTES 2012, the world-leading event for smart technologies devoted to security, payment, identification and mobility, to be held in Paris from November 6 through 8 2012, are consolidating their media partnership for this event, which annually brings together 430 exhibitors, 20,000 visitors and 1,300 international congress participants. For several years, this event has set the pace for the market and for innovations in the sector.

“Through this partnership, Business Wire helps exhibitor companies with their news distribution and provides solutions to gain visibility in the international media.”

For this, its 27^th annual show, CARTES 2012 has selected two major themes, mobile payment and cloud security, and has chosen India as guest of honor.

"Recent developments in mobile payment and cloud security mean we are faced with major technological, economic and social challenges, and communication are also partly linked to these developments. Business Wire is therefore proud once more to be in partnership with CARTES, an event which has now taken permanent root not only in France, but also in Asia and in the United States", explains Olivier Corneloup, Director of Business Wire France, Southern Europe & the Middle East. "Through this partnership, Business Wire helps exhibitor companies with their news distribution and provides solutions to gain visibility in the international media."

For Isabelle Alfano, Director of Salon CARTES, “mobile payment and cloud security are two of the main challenges that will be faced, especially by businesses specialized in smart technologies and authentication, over the next five years. CARTES being the key event in the smart technologies industry in terms of trends and innovative technological solutions, it was obvious to us that these developments would play a fundamental role in this event.”

As every year, CARTES will also be rewarding innovative companies with its SESAME Awards, which have the status of benchmarks for industrial players in this sector. They represent a real promotional springboard for the victors and legitimize their projects.

CARTES 2012 is thus a unique place for meeting people, sharing ideas and doing business: congress, exhibition, SESAME Awards, guest of honor, etc. 3 busy days that should reconfirm that this event is THE international gathering not to be missed.

About Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. A recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire performs XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR and other systems. Business Wire provides online newsroom hosting, photo and multimedia distribution, social media tagging, search engine optimization, mobile distribution and detailed measurement on every press release. Its patented NX delivery platform provides simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language. With 31 bureaus worldwide, Business Wire offers local service and global reach.

Learn more at BusinessWire.com and the BusinessWired blog; follow updates on Twitter: @businesswire or on Facebook.

About CARTES 2012
The CARTES 2012 show, taking place from 6 to 8 November at the Parc des Expositions in Paris-Nord Villepinte, is the world's leading event in smart technologies for security, payment, identification and mobility. With 143 countries represented, 450 exhibitors and 140 conferences with international experts, CARTES 2012 is an essential trade show for all the players in this highly dynamic market. This year, for its 27th edition, CARTES 2012 is putting the spotlight on India.

www.cartes.com

The original source-language text of this announcement is the official, authoritative version. Translations are provided as an accommodation only, and should be cross-referenced with the source-language text, which is the only version of the text intended to have legal effect.