ACTV8 Launches a Predictive Mobile Football App, “In The Huddle,” for Use During LIVE National Pro Football Games on Sunday and Monday Nights

BEVERLY HILLS, Calif.--(BUSINESS WIRE)--“In The Huddle” offers an innovative second screen predictive experience designed to enhance the nationally televised pro football games on Sunday and Monday nights. Fans are able to make real time game action predictions, play for points and bragging rights, challenge their friends, and participate in live conversations while receiving trivia and facts from the Pro Football Hall of Fame, during the game broadcasts. The App will officially launch this Sunday, October 21st on the ios platform, with Android and an enriched ios user experience to launch in mid November.

“’In The Huddle’ provides avid as well as non-avid football fans another layer of excitement and interactivity while watching their favorite sport”

Predictive play is a prominent aspect of the experience and an element that brings the natural anticipation surrounding these spectacles to life. Fans are welcomed to predict the margin of victory for the game before entering into the live play-by-play mobile gamification. Brian Shuster, CEO of ACTV8.me, says that, “Sporting events are natural viewing contexts for these types of interactive experiences and the app enlivens the experiential aspects of prediction and surprise during these live events. ACTV8 is thrilled to be working with the Pro Football Hall of Fame to help build its brand and deliver to millions of fans, a fun, interactive football experience.”

“In The Huddle” allows users to proudly show off their knowledge and passion to friends and social networks. Users can easily find the official streams of the Pro Football Hall of Fame across all of their social networks, including: Facebook, Twitter, Pinterest and YouTube. Fans can effortlessly explore official channels, share official content and participate in the live social conversation. “The Pro Football Hall of Fame is excited to leverage ACTV8’s cutting-edge technology and the ‘In The Huddle’ App.” commented Dave Motts, VP -Marketing/Sponsorships for the Pro Football Hall of Fame. “It is especially timely as the Hall of Fame is celebrating its 50th Anniversary.”

This second screen App brings the authenticity inherent of the Hall of Fame and unites it with the fun energy of a new media entertainment experience.

“’In The Huddle’ provides avid as well as non-avid football fans another layer of excitement and interactivity while watching their favorite sport,” says Peter Murray, President & CEO of Insignia Sports & Entertainment, who helped create the platform and partnership between ACTV8 and the Pro Football Hall of Fame.

The app promotes the Pro Football Hall of Fame brand by incorporating easy access to the official store, the Hall of Fame’s mobile site and social platforms, right from within the app itself. Other advertisers and sponsors will be integrated into this engaging, real-time experience with fans.

https://itunes.apple.com/us/app/in-the-huddle/id564642109?mt=8

ABOUT ACVT8.ME

ACTV8.ME empowers hit TV shows with its technology working alongside major TV networks and production partners, ACTV8.ME delivers a “complete global media integration platform,” which brings amazing new user experiences to life in next-generation TV connectivity. ACTV8.ME leads the way in developing and designing new second-screen interactive TV interfaces and mobile applications that facilitate discovery of content and users’ relationships with it. With its proprietary technologies, ACTV8.ME marries broadcast and cable television to the two largest social media platforms on the planet, and then makes it all interactive, thus creating the ultimate über platform.

Its second-screen platform was built over three years with a vision and focus to empower subscribers to interact with TV content, while integrating social channel engagements, such as Facebook and Twitter, and a new digital ad model that creates a first of its kind, one-to-one relationship with the consumer. Their deployments enhance the TV viewing experience by providing interactivity, social game mechanics, community sharing and exclusive offers in the form of real-time digital coupons.

ABOUT PRO FOOTBALL HALL OF FAME

Located in Canton, Ohio, the birthplace of the National Football League, the Pro Football Hall of Fame’s mission is to honor individuals who have made outstanding contributions to professional football; to preserve professional football’s historic documents and artifacts; to educate the public regarding the origin, development and growth of professional football as an important part of American culture; and to promote the positive values of the sport. For more information, please visit Profootballhof.com; @ProFootballHOF on Twitter and Facebook.

ABOUT INSIGNIA SPORTS & ENTERTAINMENT (ISE)

INSIGNIA Sports & Entertainment is a leading full service sports, entertainment and marketing agency focused on brand positioning & development, advertising, digital & social media strategy, innovative sponsorships, content development and the creation of next generation consumer engagement technologies and platforms. ISE utilizes its unparalleled position at the intersection of sports, entertainment and technology to transform brands and businesses. RSE Ventures is a partner of ISE. For more information, please visit http://insigniase.com/.