ALBUQUERQUE, N.M.--()--We’ve all seen the bold 50% to 70% off signs in jewelry stores. They are eye-catching, thrilling, and downright seductive. Who can resist a $3,000 diamond ring for just $999?
“Our business is all about long-term repeat business and customer referrals”
Experienced shoppers, however, know better. “Fake discounts have become cliché and downright insulting to our intelligence,” explains Sheda Salem, co-founder of Discount Diamond Company. “The sale signs are everywhere, but genuine bargains are actually hard to find.”
Discount Diamond Company specializes in quality pre-owned jewelry that has been professionally refurbished. Each piece is brought to a “Certified Like-New” condition through a number of detailed processes.
“For $500, we offer wedding sets that would sell for $2,000 at big-name jewelry retailers. That’s a genuine 75% discount for basically the same item,” boasts Salem with a big smile. “It’s just a smarter way to buy jewelry.”
So where does the company obtain its inventory? Its parent company, National Jewelry Buyers, is one of the largest jewelry buyers in the southwestern United States. “We sift through thousands of pieces purchased from the public and select the best, most appealing styles to resell,” explains Salem.
In addition to paying much less for its jewelry than retailers of brand new merchandise, the company also has the advantage of low overhead costs. “We don’t have high store rents, advertising campaigns, and expensive salespeople to support,” cites Salem. “These substantial savings are passed on directly to our customers.”
On November 1st, Discount Diamond Company will launch a new website featuring its best deals on gold and diamond wedding rings. While these online-only deals may not be very profitable, the company hopes they will entice customers who may be hesitant to buy pre-owned jewelry. “Our business is all about long-term repeat business and customer referrals,” says Salem. “Once customers experience our ‘Like-New’ jewelry, they will understand how silly it really is to buy brand-new. And they usually become customers for life!”
It is clear that the days of outrageous retail prices are fading, as evidenced by the remarkable growth of discount retailers such as Walmart, Costco, Amazon, eBay, and the likes. “Today’s consumers are committed to getting the most value for their money—and our goal is to offer them just that,” concludes Salem.
For more information, visit: www.discountdiamondcompany.com.