Pharmavite Launches Voots® Supplements for Children

Berry-flavored chewable tarts provide the Vitamin C antioxidant power of three servings of fruits and vegetables*

NORTHRIDGE, Calif.--(BUSINESS WIRE)--Pharmavite LLC today announced the launch of Voots^® Veggie-Fruit Tarts, a fruit and vegetable based supplement for kids ages four and older that provides the Vitamin C antioxidant power of three servings of fruits and vegetables in two chewable berry-flavored tarts.* Voots supplements are currently available for purchase at select retailers nationwide.

“This is Pharmavite’s first children’s brand, and we are proud to be able to help busy parents provide their kids with a boost of antioxidants in the form of delicious tarts that kids will love.”

Voots supplements are made with a blend of 11 real fruits and vegetables – apples, cranberries, oranges, prunes, raspberries, strawberries, blueberries, carrots, sweet potatoes, zucchinis and green beans – which have been dried and crushed. After blending with Vitamin C and other ingredients, the blend is pressed into tablets for a great tasting supplement that delivers an antioxidant boost for kids.

“At Pharmavite, we are committed to delivering high quality products that help enhance the vitamin experience, and the introduction of the Voots Brand showcases the company’s commitment to expanding its product offerings for people of all ages,” explained Erin O’Malia Gehan, vice president of marketing for Pharmavite. “This is Pharmavite’s first children’s brand, and we are proud to be able to help busy parents provide their kids with a boost of antioxidants in the form of delicious tarts that kids will love.”

Made without artificial flavors, colors or preservatives, Voots supplements come in convenient single-serve packets so that kids can enjoy them anytime – in the morning, with dinner or even on-the-go in school lunch boxes and backpacks.

Although Voots supplements were designed with kids in mind, moms and dads can take them too! It is recommended that Voots be taken in addition to your favorite multivitamin.

Voots Veggie-Fruit Tarts are available now at select Sam’s Clubs and Target stores nationwide. Additionally, you can purchase Voots supplements online at Amazon.com. The suggested retail price is $9.99 for a 14-count carton.

Voots supplements are tableted and quality tested by Pharmavite LLC. To learn more, visit www.voots.com. Also keep up with the latest updates and interact with the brand online at www.facebook.com/lovevoots, www.twitter.com/lovevoots and www.pinterest.com/LoveVoots.

*Note to Media:

Voots supplements contain 60 mg Vitamin C per serving. The average Vitamin C content of the top 20 most commonly consumed fruits and top 20 most commonly consumed vegetables is 19 mg per serving, for a total of 58 mg per three servings. Voots supplements are not intended to replace your daily intake of fruits and vegetables, which are important sources of fiber and additional nutrients.

About Pharmavite LLC

For more than 40 years, Pharmavite LLC has earned and maintained the trust of healthcare professionals, consumers, and retailers by manufacturing high-quality vitamins, minerals and other dietary supplements, and all-natural foods under its Nature Made^® and SOYJOY^® brand names. For more information, please visit Pharmavite.com.