89 Degrees Signs on Roomorama

Travel Site Takes Next Step in Customer Engagement

BURLINGTON, Mass.--(BUSINESS WIRE)--89 Degrees, a customer engagement agency that leverages data and analytically driven strategy for maximum ROI, announces its newest client, Roomorama, an innovative online marketplace for travel accommodations.

“As a non-traditional approach fitted to travelers’ desires and budgets, Roomorama can now bring the same effectiveness to its messaging, reaching customers with deals and information when they matter most.”

89 Degrees will create and maintain email marketing communications for Roomorama, providing the strategy, technical integration and user experience to enable and optimize Roomorama’s customer engagement. The first phase will be an ongoing trigger marketing campaign in which messages triggered by customer needs, wants and history will allow communicating with those customers at the times when that information will be most valuable to them.

“Roomorama is attracting lots of interest in this new marketplace, and is wisely seizing on the opportunity to leverage e-mail to facilitate the rental experience and increase conversion” said Phil Hussey, president of 89 Degrees. “As a non-traditional approach fitted to travelers’ desires and budgets, Roomorama can now bring the same effectiveness to its messaging, reaching customers with deals and information when they matter most.”

89 Degrees will use the ExactTarget platform, and develop a set of behaviorally driven, highly complex triggers for the initial campaign, in addition to optimizing message templates and reporting on these triggers.

“We did a comprehensive review of this highly competitive marketplace, and in the end selected ExactTarget as the premier platform and 89 Degrees as the partner to enable us to take our customer engagement to the next level,” commented Roomorama COO Olivier Brion on the decision to work with 89 Degrees and ExactTarget. “Together, we expect to drive a sharp increase in conversion among the thousands of travelers visiting our site each hour.”

About Roomorama

Roomorama is the discerning traveler’s one-stop shop for short-term rentals. Wherever your next trip will be, or wherever your property is, use our online marketplace to connect and transact with hosts and guests who believe in convenient, rewarding and unique travel experiences. With an ever-growing inventory of hospitable accommodations, Roomorama is working to make you feel at home wherever you are. Visit www.Roomorama.com.

About 89 Degrees

89 Degrees is all about customer engagement. Our results-oriented services combine database expertise, marketing analytics, technology integration, and creative as a means to connect consumers and brands for maximum engagement and ROI. Some of the world’s leading organizations and fastest-growing retailers count on 89 Degrees to drive their multichannel success. For more information visit us at www.89Degrees.com.