Shoppers Can Give and Receive with the Wounded Warrior Project® Believe in Heroes® Campaign

JACKSONVILLE, Fla.--(BUSINESS WIRE)--Shoppers can support Wounded Warriors while enjoying some savings at their favorite grocery retailers with the Wounded Warrior Project^® (WWP) Believe in Heroes^® cause marketing campaign. The campaign is in its third year, has 56 participating national brands and 75 retailers throughout the country, and is implemented by Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry.

“Our family is very grateful for the support WWP has given us and I am happy to help by sharing our story”

Consumers can support the campaign in a number of ways, including through direct donations by calling 855.WWP.HERO (855.997.4376), texting “WWP” to 90999 to make a $10 donation, or by purchasing licensed Believe in Heroes merchandise from the Believe in Heroes Gear Store. They also can shop at special displays and enjoy savings at grocery retailers throughout the country. Participating brands will offer high-value coupons in a special SmartSource Magazine coupon insert that will direct shoppers to the Wounded Warrior Project website (woundedwarriorproject.org) where they will find offers for more than $50 in downloadable coupons. The insert will be distributed via newspaper to 53 million households across the U.S. on Sunday, November 4.

Since 2010, the Believe in Heroes campaign has made a positive impact on funding for WWP’s 18 programs and services for injured service members that are uniquely structured to nurture the mind and body, and economic empowerment and engagement. In 2011, more than 50 brands and 65 grocery retailers raised more than $3.5 million for WWP. This year the campaign hopes to raise more than $4 million.

“Our family is very grateful for the support WWP has given us and I am happy to help by sharing our story,” said April Marcum, campaign spokesperson and wife of Wounded Warrior and Air Force veteran Tom Marcum. “WWP has been there for us in ways that no other organization has. They also connected us with other families that are in the same types of situations – that’s given us tremendous comfort to know we’re not alone.”

Tom and April met in third grade and just celebrated their 19^th anniversary. Between 2006 and 2008 Tom suffered a traumatic brain injury, hearing loss, vision problems and post-traumatic stress disorder as a result of four separate mortar explosions while serving in Iraq. (Please visit this link for the Marcum Family Story.) The entire Marcum family’s world changed as a result. WWP has been able to assist the Marcums with programs and services that have helped their entire family.

About Acosta Sales & Marketing

Acosta provides outsourced sales, marketing and retail merchandising services to more than 60 percent of the top brands in the consumer packaged goods (CPG) industry. With approximately 30,000 associates in more than 75 locations throughout the U.S. and Canada, Acosta leverages its extensive reach across North America to move products off shelves and into shoppers’ baskets, ensuring clients achieve their true sales potential. For more information, visit www.acosta.com.

About Wounded Warrior Project

The mission of Wounded Warrior Project^® (WWP) is to honor and empower Wounded Warriors. WWP’s purpose is to raise awareness and to enlist the public’s aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, Florida. To get involved and learn more, visit woundedwarriorproject.org.