New USAA Ad Campaign Leads With Advice

USAA’s free financial advice helps military community with understanding financial obstacles

SAN ANTONIO--(BUSINESS WIRE)--USAA is launching a new national advertising campaign designed to position the organization as the destination of choice for military members and their families regarding advice about the financial challenges and opportunities they may face during their lives.

“With this campaign starting at the beginning of the retirement planning season, we’re encouraging all investors to reach out to USAA, whether they’re just beginning to plan or are already living in retirement.”

“Military families often face many types of financial hurdles when it comes to retirement planning, investments and debt management due to either frequent deployments or moves to new duty stations,” said Chris Owen, vice president of integrated marketing at USAA. “The goal of our campaign is to let USAA members and prospective members know that our employees – many of whom are veterans – are uniquely qualified to help them navigate financial obstacles during every stage of life. Whatever life brings, USAA brings advice.”

The new USAA advertising campaign (link to ad) features a robust mix of broadcast, print and interactive media to reach a national audience.

“We’ve been serving the military for more than 90 years, and our support for our men and women in uniform, veterans and their families is unparalleled. But we also want them to be aware of the full scope of our financial experience and knowledge,” said Owen. “With this campaign starting at the beginning of the retirement planning season, we’re encouraging all investors to reach out to USAA, whether they’re just beginning to plan or are already living in retirement.”

About USAA

USAA provides insurance, banking, investment, and retirement products and services to 9.3 million members of the U.S. military and their families. Known for its legendary commitment to its members, USAA is consistently recognized for outstanding service, employee well-being and financial strength. USAA membership is open to all who are serving or have honorably served our nation in the U.S. military – and their eligible family members. For more information about USAA, or to learn more about membership, visit usaa.com.

Investments provided by USAA Investment Management Company and USAA Financial Advisors Inc., both registered broker dealers. USAA Brokerage Services is a division of USAA Financial Advisors Inc., a registered broker dealer. Financial planning services and financial advice provided by USAA Financial Planning Services Insurance Agency, Inc. USAA Financial Planning Services Insurance Agency, Inc. (known as USAA Financial Insurance Company in California, Lic. #0E36312), a registered investment adviser and insurance agency and its wholly owned subsidiary, USAA Financial Advisors, Inc., a registered broker dealer.

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