USAA, NFL Ask Fans to Join ‘Million Fan Salute’

NEW YORK & SAN ANTONIO--(BUSINESS WIRE)--A simple ‘thank you’ can earn a local military community big rewards through the Million Fan Salute.

“The Million Fan Salute is the first military appreciation effort where every NFL fan can participate no matter where they live”

USAA, the Official Military Appreciation Sponsor of the NFL, and the League encourage fans to visit millionfansalute.com to create a digital salute honoring current and former military on behalf of their favorite NFL team through Nov. 26, 2012. Saluting is as simple as a few clicks, and the three cities with the most salutes will earn rewards – such as an athletic field refurbishment or athletic equipment – for their local military community from USAA.

“One of the most powerful moments of an NFL game is when thousands of fans stand in unison to honor the military and veterans in attendance,” said Don Clark, USAA executive director of sports sponsorships and events. “The Million Fan Salute is our way to encourage NFL fans nationwide to honor and appreciate those who serve. Taking the simple action of saluting will directly benefit each team’s local military community.”

Ideated by USAA, a new initiative will enable NFL teams to deepen their connection to the military community during Salute to Service in November by identifying local military units from each branch of service to honor on game day. Teams will wear helmet decals honoring military branches with their insignia, and the stories of connection between clubs and local units will be highlighted throughout the Salute to Service campaign in broadcast and online. The units represented in the cities with the most digital salutes will be the beneficiaries of the Million Fan Salute rewards.

“The Million Fan Salute is the first military appreciation effort where every NFL fan can participate no matter where they live,” said Anna Isaacson, NFL director of community affairs. “We are excited to see the passion our fans have for football and the military to come alive through this program.”

About USAA

USAA provides insurance and more to 9.3 million members of the U.S. military and their families. Known for its legendary commitment to its members, USAA is consistently recognized for outstanding service, employee well-being and financial strength. USAA membership is open to all who are serving or have honorably served our nation in the U.S. military – and their families. For more information about USAA, or to learn more about membership, visit USAA.com.

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