SAN FRANCISCO--(WebMediaBrands Inc.’s (Nasdaq: WEBM) Inside Network, the leader in tracking application performance and market trends across social and mobile platforms, today announced the launch of two new research services, the Social App Research Service (SOARS) and Mobile App Research Service (MARS). The new research services will deliver monthly reports that include Inside Network data and proprietary survey information.)--
“Apps have revolutionized how consumers interact on mobile and social platforms”
The new services will tap the expertise of two of the best-known analysts in the mobile and gaming industries. Ross Rubin, who serves as Inside Network’s research director, will drive development of the MARS mobile app reports. Rubin has over 16 years of experience covering consumer technologies with a focus on wireless and digital ecosystems. He was previously executive director and principal analyst at The NPD Group and vice president and chief research fellow at Jupiter Research.
Billy Pidgeon, who has joined Inside Network as a senior analyst, will be principal author of the SOARS social app reports. Pidgeon was previously a partner at the video game research firm M2 Research, and has held analyst positions at IDC and Jupiter Research. He began working in the video games industry as a producer in 1988 and has been covering video games and digital media as a market research analyst since 1999. Rubin and Pidgeon will also share their industry perspective at Inside Network blogs and events.
“Apps have revolutionized how consumers interact on mobile and social platforms,” said Rubin. “Billy and I look forward to combining behavioral data from Inside Network’s trended sources with consumer perspectives to help clients develop unique insight into this unprecedented opportunity for consumer content, software and services.”
About WebMediaBrands Inc.
WebMediaBrands Inc. (Nasdaq: WEBM) (http://www.webmediabrands.com) is a leading Internet media company that provides content, education, and career services to social media, traditional media, and creative professionals through a portfolio of vertical online properties, communities, and trade shows. The Company's online business includes: (i) mediabistro.com, a leading blog network providing content, education, community, and career resources (including the industry's leading online job board) about major media industry verticals including new media, social media, Facebook, TV news, advertising, public relations, publishing, design, and mobile; (ii) InsideNetwork.com, a leading network of online properties providing original market research, data services, news, and job listings on the Facebook platform, on social gaming, and on mobile applications ecosystems; and (iii) SemanticWeb.com, a leading blog providing content, education, community resources and career resources on the commercialization and application of Semantic Technologies, Linked Data, and Big Data. The Company's online business also includes community, membership and e-commerce offerings including a freelance listing service, a marketplace for designing and purchasing logos (stocklogos.com) and premium membership services. The Company's trade show and educational offerings include conferences, online and in-person courses, and video subscription libraries on topics covered by the Company's online business.
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