HORN Named AOR for Absolute Software

Expands Enterprise Sector Focus on Top Security Companies

SAN FRANCISCO--(BUSINESS WIRE)--HORN, a top digital communications agency, today announced it is the agency of record for Absolute® Software, Vancouver, Canada, the world leader in firmware-embedded endpoint security and management for computers and ultra-portable devices.

“The security market is overcrowded with companies offering the same solutions from the past to solve today’s threats”

HORN has over 20 years experience working with companies in the sector spanning endpoint protection, management, website security and fraud protection. The agency is already AOR for the fastest growing companies in the sector including clients BitDefender, NorseCorp, Validity and WhiteHat Security, Inc. Other previous clients include beTrusted, Counterpane Internet Security, Entercept, Kavado, Netegrity, SecureInfo, Secured Services, Sophos, Teresa Systems, Vontu and several others.

“At HORN we always make it a point to focus on the hottest sectors in the industry, including security, as well as storage, enterprise apps, ad tech, digital media, and the next wave of consumer/internet applications,” said Sabrina Horn, Founder, President and CEO of HORN. “We are excited to be helping Absolute achieve its marketing goals with our digital communications offering.”

Absolute Software Win

HORN will provide comprehensive PR, Interactive Marketing, and Social Media support for Absolute Software’s corporate and consumer divisions. The agency was selected as agency of record after a rigorous, three-round review involving 12 firms. The account will be supported out of the firm’s San Francisco office and will be managed by Vitor Souza, Senior Vice President.

“The security market is overcrowded with companies offering the same solutions from the past to solve today’s threats,” said Souza. “Absolute Software is the perfect partner for us as security enters a new era with BYOD and device management. We are very confident that Absolute’s innovation and market education are the key ingredients to bring unique value to the industry.”

“We needed a PR agency that truly understood high tech and the unique audience we target when it comes to our public relations efforts,” said Stephen Midgley, Vice President Global Marketing at Absolute Software. “We considered PR agencies across the United States and ultimately selected HORN as top of the list. Working closely with the HORN team, we have seen a marked increase in awareness and coverage with the top tier publications and journalists we care about most. We look forward to continued success in our partnership.”

Absolute Software is the industry standard in persistent endpoint security and management solutions for computers, mobile devices and the data they contain. Absolute’s technology, pre-built into computing devices by leading OEM manufacturers, enables organizations to restore trust, visibility and control over all of their devices and data, ensuring best practices for governance, risk and compliance. With Absolute delivering actionable intelligence, organizations can track, manage and secure both employee and corporate liable devices accessing their network, anywhere, anytime.

About HORN

HORN is an award-winning digital communications agency. Named 2011 Technology Agency of the Year, HORN works with Fortune 500 global brands and hot emerging growth companies in technology, media and consumer markets. Established 21 years ago, the agency is independent, with offices in San Francisco and New York, and is co-founder of the Oriella International Network.

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