New Twists on an American Classic: Ocean Spray Adds Variety to Cranberry Juice Cocktail Line

LAKEVILLE-MIDDLEBORO, Mass.--(BUSINESS WIRE)--For more than 80 years, consumers have enjoyed the big, bold taste of Ocean Spray’s Cranberry Juice Cocktail straight from the bog. Now, the cranberry experts are launching two new variations of its flagship juice: Ocean Spray® Low Tart Cranberry Juice Cocktail and Ocean Spray® 2/3 Less Sugar Cranberry Juice Cocktail. Both juice drinks pair the healthy goodness and well-documented health benefits of the cranberry with the great taste consumers have come to expect from Ocean Spray.

“Unlike apples, grapes and oranges, cranberries must be sweetened in order to be enjoyed”

Packed with the same powerful nutrients as Ocean Spray’s Original Cranberry Juice Cocktail (recent studies further support the role of cranberry juice in maintaining urinary tract and heart health) the new juice drinks offer more ways for consumers to enjoy cranberry – any way they like it.

“We have a suite of products that meet a variety of taste and dietary preferences while delivering the whole-body health benefits of the cranberry,” said Ken Romanzi, COO Ocean Spray North America. “We’re passionate about cranberries and are committed to delivering cranberry products any way consumers want it – from the big, bold taste of Original Cranberry Juice Cocktail to a smoother, milder, low-tart taste and now a reduced sugar option.”

Ocean Spray® Low Tart Cranberry Juice Cocktail

Think cranberry is too bold for you? Ocean Spray’s new Low Tart Cranberry Juice Cocktail delivers a delicious, smooth, mild taste that is less tart than Original Cranberry Juice Cocktail and is packed with the same powerful nutrients. Each refreshing 8 ounce glass provides the healthy goodness of the cranberry and a full-day’s supply of Vitamin C. Low Tart Cranberry Juice Cocktail contains a combination of cranberry juice and CranEssence®, a natural cranberry extract made from sun-ripened cranberries. Enjoy a delicious glass of Low Tart Cranberry Juice Cocktail morning, noon or night.

Ocean Spray® 2/3 Less Sugar Cranberry Juice Cocktail

A reduced sugar option is also available with Ocean Spray’s new 2/3 Less Sugar Cranberry Juice Cocktail. This new low-calorie beverage offers the same crisp, bold cranberry taste of Ocean Spray’s Original Cranberry Juice Cocktail, but with two-thirds less sugar. Each 8 ounce glass provides the healthy goodness of the cranberry, a full day’s supply of Vitamin C, and only 35 calories (9 grams of sugar).

“Unlike apples, grapes and oranges, cranberries must be sweetened in order to be enjoyed,” added Romanzi. “Products like Cranberry Juice Cocktail offer dense nutrients as well as many well-documented health benefits that set them apart from other sweetened beverages, and now we’re pleased to offer a reduced sugar line for individuals interested in limiting their sugar intake.”

New Low Tart Cranberry Juice Cocktail and 2/3 Less Sugar Cranberry Juice Cocktail are available exclusively at Walmart and at Kroger stores and banners nationwide. For more information about the new juice drinks or a list of Ocean Spray’s suite of product offerings, visit www.oceanspray.com.

Additional information about cranberry health can be found online at www.cranberryhealth.com

About Ocean Spray

Ocean Spray is an agricultural cooperative owned by more than 700 cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, British Columbia, and other parts of Canada as well as 35 Florida grapefruit growers. Ocean Spray was formed over 80 years ago by three cranberry growers from Massachusetts and New Jersey. Florida grapefruit growers joined the Cooperative in 1976. Ocean Spray is North America's leading producer of bottled juices and juice drinks, and has been the best-selling brand name in the bottled juice category since 1981. Ocean Spray posted fiscal 2011 gross sales of $2.1 billion and net proceeds of $321 million.