PHOENIX--(Alice Fawver, partner and senior vice president at Blueocean Market Intelligence, a research and consulting firm, and Diane Polvere, vice president - market intelligence at Sesame Workshop, the non-profit organization behind Sesame Street around the world, will present a case study on the transformation of traditional brand tracking programs at The Market Research Event this November.)--
“Transforming Your Tracking Program for Today’s Multi-Dimensional World”
Where: The Market Research Event, Boca Raton Resort, Boca Raton, Florida
When: Wednesday, November 14 from 1:30 – 2:15 p.m.
What: “Transforming Your Tracking Program for Today’s Multi-Dimensional World”
In today’s multi-dimensional world, single-source studies often miss key insights. Together Blueocean Market Intelligence and Sesame Workshop will demonstrate how harnessing and harmonizing information from multiple sources can lead to superior insights and better decisions. Session attendees will discover:
- How to construct a 360 degree tracking system
- Ways to tune their system to provide information from the right places at the right time
Techniques to build forward-looking "trip wires" to spot
emerging issues and trends
The Market Research Event is all about the business value of market research. With more than 140 sessions and 175 speakers, it is by far the most comprehensive market research conference in the world. 2012 will focus on developing the career market researcher from transactional partner to transformational leader, and uncovering real insights that create new value.
Visit Blueocean Market Intelligence’s booth in the Exhibit Hall to learn more about its work with Sesame Workshop and other organizations.
About Blueocean Market Intelligence
Blueocean Market Intelligence is a leading next-generation services organization with a deep focus on market intelligence, social media and data analytics. Combining the talent, speed and cost benefits of a flat world, along with their experience in scalable delivery, Blueocean Market Intelligence delivers richer, more actionable insights to multi-nationals across all major industry sectors.
Blueocean Market Intelligence is part of the Cross-Tab group of companies (Cross-Tab Marketing Services, Informate Mobile Intelligence and Borderless Access Panels) that includes over 500 professionals specializing in analytics, market intelligence, social media, mobile and emerging markets. To learn more, visit www.blueoceanmi.com.
About Sesame Workshop
Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street. The Workshop produces Sesame Street programs, seen in over 150 countries, and other acclaimed shows, including The Electric Company, to help bridge the literacy gap. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health, and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more at www.sesameworkshop.org.