DRI Global Launches New North American Business through a Partnership with U.S. based Industry Thought Leader Mitchell Lieberman

Expansion Promises Highly Competitive Customer Experience Management Solutions

WILLISTON, Vt. & NEW YORK, N.Y.--(BUSINESS WIRE)--DRI, a global business consultancy and leading technology integrator focused on helping clients build better relationships with their customers, today announced that it is partnering with CRM industry leader Mitchell Lieberman to establish its North American operations. This endeavor will provide medium- to large-sized organizations with the highest quality CEM solutions that wed business needs, function, and competitively priced application development. In his role as Managing Partner, North America, Mr. Lieberman will be responsible for all facets of the company’s operations launching first in the United States and Canada. To best serve both markets, the North American offices will open in Williston, Vermont and New York, New York.

“This is a strategic partnership that will enable us to expand into one of the largest markets in the world”

Originally founded in Portugal, DRI has successfully grown its European business since 1999. This initiative to bring DRI’s capabilities to North America follows the company’s recent expansion into Spain and the Nordic Countries. North American organizations can now benefit from DRI’s experience in four strategic areas: business and social intelligence; traditional and social CRM; mobile and emergent media; and, web-based applications and platforms. The meaning attributed to the letters D-R-I, reflect the work process of the company: Discovery-Reinvention-Integration.

“This is a strategic partnership that will enable us to expand into one of the largest markets in the world,” stated Diogo Rebelo, DRI Global CEO. “With DRI’s accomplished track record and commitment to North America, combined with Mitch’s industry knowledge and respect as a thought leader, we have all the ingredients for success.”

"I could not agree more,” stated Paul Greenberg, President, The 56 Group; Author, CRM at the Speed of Light, 4th Edition; and, Member, CRM Magazine CRM Hall of Fame. “I've seen DRI's work and have spoken with their customers. They’ve done an exemplary job, conducting themselves very well on a global stage. Adding Mitch Lieberman, a recognized thought leader and experienced industry veteran, is a great move. I do not easily endorse moves that companies in the CRM world make, but this is an excellent move, a no-brainer for me."

North American clients will now benefit from DRI’s scalable solutions that help engage their clients’ customers and gather detailed behavioral data to help resolve problems, increase customer loyalty, support business strategies and recognize new revenue streams. While vendors provide excellent technology, they are not in the implementation business. Large systems integrators operate on a model that takes time and does not translate well to the current rapidly changing business environment. DRI has deep domain knowledge across industries and within technology and can bring focused, agile teams that offer tremendous added value in a short period of time.

About Mr. Lieberman: Mitch is recognized by his peers as one of the world’s thought leaders in Social CRM. He is always on the forefront of ideas, strategies, and technologies. Mitch shares his thoughts on his syndicated blog -- A Title Would Limit My Thoughts. You can also follow him @mjayliebs on Twitter. Mitch’s passion is solving business problems by creating the optimal alignment of people, processes, and technology. Leveraging his 20 years of experience in product management, systems architecture (including both transactional and analytical business applications), implementation services, and strategy development, Mitch guides clients in many areas. He has continuously shown his leadership in developing and delivering strategies for creative solutions that integrate cloud computing, open source software, customer relationship management (CRM) platforms, and an innovative combination of social media with traditional CRM offerings.

About DRI: DRI is a leading technology integrator and global business consultancy that uses the best technology and modern frameworks available to help organizations build better relationships with their customers to increase satisfaction, drive growth, enhance marketing strategies and boost profitability. With offices in five countries and successfully delivered solutions worldwide, DRI works with its clients to deliver innovative customer engagement solutions in four key areas: business and social intelligence; traditional and social CRM; mobile and emergent media; and, web-based applications and platforms. The meaning attributed to the letters D-R-I, reflect the work process of the company: Discovery-Reinvention-Integration. DRI deploys teams of highly skilled and certified professionals in all layers of the Linux - Apache - MySQL – and PHP stack to build innovative solutions using agile methods that guarantee a perfect match between technology, function and business needs. Strategic partners include IBM, SugarCRM, Talend, Acquia and Apsis.