PR News' Media Relations Conference November 30 at the National Press Club in Washington, D.C.

NEW YORK--(BUSINESS WIRE)--PR News’ Media Relations Conference will be held at the National Press Club in Washington, D.C., on November 30, 2012. The Media Relations Conference will offer communications professionals the opportunity to learn from thought leaders who will share the latest best practices in content creation and brand storytelling, communicating with journalists and bloggers via social media, measuring the success of media relations initiatives, media training, resource allocation and more.

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The Media Relations Next Practices Conference will include networking opportunities, breakfast and a luncheon keynote presentation from legal crisis management expert Lanny J. Davis, who served as President Bill Clinton’s special counsel (1996-98) and as a member of President George W. Bush’s Privacy and Civil Liberties Oversight Board (2006-07). Associated Press business reporter Mark Hamrick will kick off the day with his Wake-Up Call session on the shifting identities of PR professionals and journalists in the digital era, and content marketing expert Joe Pulizzi will close out the day with a keynote presentation on the power of online storytelling and its ability to reshape your notions of traditional media relations.

Top communications professionals from Hilton Worldwide, Meritus Media, Verizon, CommCore Consulting, NASCAR, RLM Public Relations, The George Washington University, JetBlue Airways, Smithsonian National Zoo, Lockheed Martin, YWCA USA, Verizon and more will lead interactive sessions and will also offer media relations checklists, case studies and practical media relations and digital PR tips.

Panels Include:

• The Rules of Media Engagement on Twitter
• Blogging and Content Creation: The Missing Link in Your Media Relationships
• Measure, Refine, Repeat: How to Use Metrics to Make Your Media Relations Efforts More Successful
• Media Pros Talk Back & PR Pros Listen (and vice versa)
• Time and Team Management: How to Best Allocate Your Media Relations Resources
• The Drive Toward Integrated Communications: How NASCAR Overhauled its PR Program
• Media Training Do's and Don'ts
• Transform Your Facebook Page Into a Media Center

In addition, attendees will receive a certificate of attendance and earn four points toward a PR News Certificate in Social Media.

Secure your seat today, the early bird rate ends November 9, 2012.

The PR News One-Day Boot Camp for Emerging PR Stars will be held the day before the conference at the same location.

For sponsorship information, contact PR News Senior Vice President & Group Publisher Diane Schwartz at [e-mail].

For more information about PR News and related events, books, webinars and awards programs, visit www.prnewsonline.com. PR News is part of the Media/Communications Group of Access Intelligence LLC. Sister brands include min, Folio, CableFAX, Cynopsis, Studio, Dorland Health, Defense Daily, Chemical Engineering, Aviation Today, Via Satellite and others.