New Payments Solution, ePlateTM, Gives Businesses the Power to Reward Customers with Experiences Never Imagined

KANSAS CITY, Mo.--(BUSINESS WIRE)--UMB Bank, a subsidiary of UMB Financial Corporation (NASDAQ: UMBF), in alliance with Dynamics Inc., announces the launch of ePlate^TM. This first-to-market credit card allows brands, retailers, non-profit organizations or entertainers the opportunity to offer consumers a unique reward, or experience, they can only earn by using an ePlate credit card.

“And since the experience a company offers will be exclusive to the ePlate card, cardholders gain something from the company’s brand that they can’t find anywhere else.”

When a company becomes an ePlate Experience™ Provider, they expose consumers to a “rewards offer” that goes above and beyond what any other company is doing. Currently, companies and organizations with traditional rewards cards offer consumers the opportunity to earn “things.” But with ePlate, they can reward consumers with unique experiences which create a better way for brands to build loyalty and a priceless connection with the consumer.

“This ‘first-to-market’ credit card was developed to give companies a way to drive stronger engagement with consumers, essentially making them brand loyalists,” said George Schmelzel, senior vice president of UMB Payment Solutions. “And since the experience a company offers will be exclusive to the ePlate card, cardholders gain something from the company’s brand that they can’t find anywhere else.”

Using the online Experience^TM Manager software, the cardholder can go online at any time to personalize their rewards preferences from a wide array of experiences offered by consumer brands, retailers, charitable organizations, entertainers, etc. And when a purchase is made using ePlate, the consumer receives real-time, tangible rewards in the form of unique giveaways and exclusive experiences.

“ePlate creates a channel for a company to offer customers a unique experience, or reward, when they use their ePlate credit card,” said Jeff Mullen, CEO of Dynamics Inc. “ePlate provides a better way to establish and reward customer loyalty that currently doesn’t exist.”

To learn how the ePlate credit card can add value to a business or organization, visit umb.com/ePlate for more information and an instructional video.

About UMB Bank:

UMB Bank is a subsidiary of UMB Financial Corporation (NASDAQ: UMBF), a financial services holding company headquartered in Kansas City, Mo., offering complete banking, asset management, health spending solutions and related financial services to commercial, institutional and personal customers nationwide. Its banking subsidiaries own and operate banking and wealth management centers throughout Missouri, Illinois, Colorado, Kansas, Oklahoma, Nebraska and Arizona. Subsidiaries of the holding company and the lead bank, UMB Bank, n.a., include mutual fund and alternative investment services groups, single-purpose companies that deal with brokerage services and insurance, and a registered investment advisor that manages the company's proprietary mutual funds and investment advisory accounts for institutional customers. For more information, visit umb.com or follow us on Twitter at @UMBBank.

About Dynamics Inc.

Dynamics Inc. was founded and seeded in 2007 by Jeff Mullen, its President and CEO. Dynamics produces and manufactures intelligent powered cards such as advanced payment cards. Focused on introducing fast-cycle innovation to top card issuers, the company's first commercial application is the world's first fully card-programmable magnetic stripe for use in next-generation payment cards. The company has won many of the world's most prestigious international business plan competitions, including the Rice Business Plan Competition, Carnegie Mellon McGinnis Venture Competition and the University of San Francisco Business Plan Competition. The company won DEMOgod and the $1M People's Choice Award at DEMO Fall 2010, Best of Show at FinovateFall 2010, FinovateFall 2011, and FinovateEurope 2012, and Best of Show at BAI Retail Delivery 2011. In January, the company won Best in Show at the 2011 International CES for Personal Electronics and Technology Honors at the 2012 International CES for Personal Electronics. Dynamics has closed a $5.7M Series A round led by Adams Capital Management and a $35M Series B round led by Bain Capital Ventures. Dynamics is headquartered in Pittsburgh, Pa. More information on the company, its technology and applications can be found at dynamicsinc.com.