Samsung’s Grows NX System; Unveils Two Lightweight NX Lenses at PhotoPlus International Conference + Expo

NEW YORK--(BUSINESS WIRE)--Samsung Electronics America Inc., a market leader and award-winning innovator in consumer electronics, today introduces two new lenses that join Samsung’s NX system of compact system cameras. Samsung’s new 12-24mm F4-5.6 ED ultra-wide zoom lens (MSP of $599.99) and the 45mm F1.8 mid-telephoto prime lens (MSP of $299.99) are on display at the PDN PhotoPlus International Conference + Expo at the Javits Convention Center in New York City.

“Earlier this year, Samsung introduced the world’s first compact system cameras with built-in Wi-Fi, and with the addition of the lightweight ultra-wide zoom lens and mid-telephoto prime lens – Samsung continues its leadership in imaging innovation”

The new NX lenses offer the perfect balance of portability and smooth ease-of-use, giving photographers an easy way to explore their photographic creativity, while keeping their system equipment light. Also at the PhotoPlus Expo, Samsung will exhibit its full line of Digital Imaging products, including SMART cameras and camcorders with built-in Wi-Fi, compact point-and-shoots, and new durable and stylish memory cards.

“Earlier this year, Samsung introduced the world’s first compact system cameras with built-in Wi-Fi, and with the addition of the lightweight ultra-wide zoom lens and mid-telephoto prime lens – Samsung continues its leadership in imaging innovation,” said Reid Sullivan, Senior Vice President of Mobile Entertainment. “With a diverse portfolio of 11 lenses, the Samsung NX system offers a solution for virtually any photographer from beginner to the most seasoned professional.”

Samsung NX Lens 12-24mm F4-5.6 ED: Thanks to its ultra-wide angle, this lens can capture dramatic landscapes and easily take shots in confined interior spaces. At 7.3oz, it also remains compact – perfect for those traveling. The image quality is heightened by one extra low dispersion glass lens and two aspherical glass lenses that produce superb sharpness and low chromatic aberration.

Samsung NX Lens 45mm F1.8: The 4oz mid-telephoto prime lens delivers an impressive depth of field with background blur, creating stunning portrait images, complete with beautiful bokeh. The bright F1.8 aperture allows for fast shooting and performs equally well in bright and low-light environments. With a fast and quiet Auto Focus, and a solid metal body and metal mount, this lightweight lens offers ultra-professional performance, design and feel.

Both lenses include Samsung’s i-Function, an intuitive control system which allows users to easily adjust shutter speed, aperture and ISO settings. The new lenses are compatible with Samsung’s complete line-up of NX Series cameras, including the 2012 line of NX SMART Cameras: the NX1000, NX210 and NX20. For more information on Samsung’s NX Series, visit www.samsung.com.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.

Samsung NX Lens 12-24mm F4-5.6 ED Specifications

Focal Length		12 - 24mm (equivalent to 18.5-37mm in 35mm format)
Elements in Groups		10 elements in 8 groups (2 Aspherical lens, 1 Extra-low Dispersion lens)
Angle of View		99.0°- 60.7°
Aperture		F4 - 5.6 (Min. F22), (Number of Blades : 7 , Circular Aperture Diaphragm)
OIS		No
Minimum Focus Distance		0.24m
Maximum Magnification		Approx.0.14X
i Scene		Backlight, Landscape, Sunset, Dawn, Beach&Snow, Night
Lens Hood		Yes (Included)
Filter Size		58mm
Mount Type		Samsung NX Mount
Dimension (DxL)		63.5 x 65.5mm
Weight		208g (without hood)

Samsung NX Lens 45mm F1.8 Specifications

Focal Length		45mm (equivalent to 69.3mm in 35mm format)
Elements in Groups		7 elements in 6 groups
Angle of View		34.7°
Aperture		F1.8 (Min. F22), (Number of Blades : 9 , Circular Aperture Diaphragm)
OIS		No
Minimum Focus Distance		0.45m
Maximum Magnification		Approx. 0.13X
i Scene		Night, Portrait, Beauty shot, Children, Backlight, Sports
Lens Hood		Yes (Included)
Filter Size		43mm
Mount Type		Samsung NX Mount
Dimension (DxL)		62.0 x 44.5mm
Weight		115g (without hood)

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

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