MetroPCS Dallas Marathon and Travel Management App TripCase Offer Free, Targeted Mobile Messaging to Race Participants

SOUTHLAKE, Texas--(BUSINESS WIRE)--The MetroPCS^® Dallas Marathon^™ and TripCase today announced that targeted messaging will be available through TripCase for the 2012 MetroPCS Dallas Marathon. Participants of the event, along with friends and family, will be able to access Dallas Marathon-specific messages through their mobile devices via TripCase. Messaging includes map and directions to the start/finish lines, packet pick-up location, a listing of scheduled events for marathon weekend, and more.

“Mobile devices and apps are a staple in our leisure and business lives. As our race continues to grow, we want to provide the right information at the right time to our participants and their friends and family”

TripCase, a leading travel management tool, takes the stress out of travel with its mobile app by helping travelers organize and manage all aspects of their trip while on the go. The free app is available for iPhone, Blackberry, and Android platforms, and allows travelers to view itinerary details, as well as stay up-to-date with free of charge flight status, delay and cancellation notifications. Other features include alternate flight options and targeted and relevant in-app messaging with airport maps, restaurant listings, entertainment venues and more.

MetroPCS Dallas Marathon participants can receive immediate access to Dallas Marathon messaging in the TripCase app by downloading and registering for TripCase at www.dallasmarathon.com or www.tripcase.com/users/new.

“Mobile devices and apps are a staple in our leisure and business lives. As our race continues to grow, we want to provide the right information at the right time to our participants and their friends and family,” said Dallas Marathon executive director Marcus Grunewald. “TripCase is an excellent web and mobile tool that gives us the ability to distribute important information about the MetroPCS Dallas Marathon to targeted audiences.”

Senior Vice President of SabreTraveler Solutions, John Samuel, “TripCase is a unique mobile product that helps take the stress out of travel by organizing a traveler’s trip details in one place and providing the right tips, tools and messages they need, every step of the way. The TripCase messaging platform in particular offers relevant trip information in-app to travelers when they’re on the go. It’s exciting to see this same TripCase technology help runners stay organized and informed every step of the way in the MetroPCS Dallas Marathon.”

About the MetroPCS Dallas Marathon

The MetroPCS Dallas Marathon is a flat and fast race, featuring a scenic course that highlights the best areas of Dallas including the landmark Margaret Hunt Hill Bridge, designed by Santiago Calatrava. The race is Texas’ oldest running marathon and serves as a qualifying event for the Boston Marathon. Race activities occur the second weekend of December and include a two-day Health and Fitness Expo; the Mayor’s Race 5K, presented by Cigna and Oncor; and the MetroPCS Dallas Marathon, Half Marathon, 5-Person Relay, and SMU Cox Corporate Relay Challenge, presented by Behringer Harvard. The Dallas Marathon is a 501(c)(3) nonprofit; the primary beneficiary of proceeds from race weekend is Texas Scottish Rite Hospital for Children. For more information, visit dallasmarathon.com