DoubleTree by Hilton and the New Tropicana Las Vegas Announce Strategic Partnership

MCLEAN, Va. & LAS VEGAS--(BUSINESS WIRE)--DoubleTree by Hilton, Hilton Worldwide’s fastest growing full-service brand, and the New Tropicana Las Vegas today announced a strategic franchise agreement that marks the return of Hilton Worldwide to the Las Vegas Strip after an almost 14-year absence. Under the terms of the franchise agreement, Tropicana Las Vegas will continue to own and operate all 1,600 guest rooms in the 35-acre resort, which recently completed a $200 million comprehensive transformation.

“We are thrilled to be affiliated with such a first-class organization that shares our customer-centric values, and we are honored that DoubleTree by Hilton selected us to represent their marquee brand on the Las Vegas Strip”

When the hotel becomes the Tropicana Las Vegas – a DoubleTree by Hilton in January 2013, guests will be able to earn and redeem Hilton HHonors points and airline miles at the award-winning Strip resort, which features four restaurants, a spa, a nightclub and beach club, an entertainment complex, and a state-of-the-art conference center and exhibition hall.

“We are thrilled to be affiliated with such a first-class organization that shares our customer-centric values, and we are honored that DoubleTree by Hilton selected us to represent their marquee brand on the Las Vegas Strip,” said Tropicana Las Vegas CEO Alex Yemenidjian.

“After careful consideration, we selected the Tropicana Las Vegas to represent the DoubleTree by Hilton brand on the Las Vegas Strip, not only because of the beautiful transformation of the resort, but also because of its unparalleled commitment to guest service,” said Rob Palleschi, global head of DoubleTree by Hilton. “We are proud that, with the addition of Tropicana Las Vegas to our portfolio, Hilton Worldwide will continue to build upon its rich history in Las Vegas, and Hilton HHonors members will have a new home on the Strip.”

DoubleTree by Hilton is renowned for its award-winning CARE culture and for its unique chocolate chip cookie welcome.

About the New Tropicana Las Vegas | http://www.troplv.com

Prepare to be surprised! The New Tropicana Las Vegas redefines the expectations of today’s global travelers with a recently completed $200 million transformation which provides a casually elegant resort experience. In addition to a South Beach rhythm and vibe, the transformation of the resort includes a fresh redesign of every best-in-class room and suite, the 50,000-square-foot casino, more than 60,000 square feet of meeting and exhibition space, several new restaurants and bars, a new race and sports book, Glow®, A Mandara Spa and fitness center, and Bagatelle Beach & Nightclub (Opening October 31). First-class entertainment includes Dancing with the Stars: Live in Las Vegas (seasonal), Laugh Factory and the Mob Attraction Las Vegas.

The New Tropicana Las Vegas is not affiliated with any other Tropicana property or brand.

For additional information or for reservations, please call 702-739-2222 or visit www.troplv.com. Stay up-to-date on the latest Tropicana Las Vegas happenings by finding us on Facebook (http://facebook.com/troplv) or follow us on Twitter (http://twitter.com/troplv).

About DoubleTree by Hilton

With a growing collection of contemporary, upscale accommodations and more than 310 hotels in gateway cities, metropolitan areas and vacation destinations in 23 countries, DoubleTree by Hilton hotels are distinctively designed properties that provide true comfort to today’s business and leisure travelers. From the millions of delighted hotel guests who are welcomed with the brand’s legendary, warm chocolate chip cookies at check-in to the advantages of the award-winning Hilton HHonors® guest reward program, each DoubleTree by Hilton guest receives a satisfying stay wherever their travels take them.

To find out information about any DoubleTree by Hilton hotel, travelers may visit our website at www.DoubleTree.com or contact their preferred travel professional. Social media users may connect with us at www.facebook.com/doubletree, www.twitter.com/doubletree and www.youtube.com/doubletreehotels. For the latest news, story starters and fact sheets about our brand, reporters and bloggers may visit our DoubleTree by Hilton Global Media Center at www.doubletreebyhiltonglobalmediacenter.com.