J&L Marketing’s newest product named runner-up for DrivingSales Innovation Cup

LOUISVILLE, Ky.--(BUSINESS WIRE)--bLinked was named runner-up in the Innovation Cup Competition for the Most Innovative Dealership Solution of 2012 at the DrivingSales Executive Summit (DSES) October 21-23, 2012 at the Bellagio Las Vegas.

“Customers are directed to a personalized microsite that displays the new monthly payment, term and APR for qualifying vehicles—deals that are simply too good for most consumers to pass up.”

DrivingSales created the Innovation Cup Award to recognize solutions introduced or enhanced in 2012 with innovative approaches that produced significant results for dealers. With more than 59 entrants in the contest, a panel of judges narrowed the competition to five finalists earlier this month. These finalists competed by presenting their product onstage to another set of judges on Monday, October 21, with Vice President of Sales Russell Grant representing J&L Marketing.

“J&L Marketing is honored to have our newest product named runner-up as the Most Innovative Solution in 2012,” said President Scott Joseph. “But even more important than receiving this award, is the phenomenal results bLinked is producing for dealerships. It’s generating continuous leads, exceptional trades and higher grosses. This is a revolutionary product—and I’m eager to share it with innovative leaders in our industry who are ready for strategic solutions.”

“We’re selling 20 to 45 units per month with bLinked,” said General Manager Mike Hills at Acton Toyota of Littleton and DSES attendee. “It’s the best thing we’ve done in 2012.”

An equity data mining and lead generation product, bLinked identifies customers who are in the best position to buy and targets them before they shop the Internet, when dealerships stand the greatest chance of losing their customers. It provides a turnkey multi-channel marketing solution that generates leads all month long, resulting in high-quality trades, higher grosses and service into sales opportunities. Plus, it prevents dealers from focusing their marketing attention on the wrong customers.

“bLinked launches a multi-channel marketing campaign with offers that are unique to each individual,” explained Vice President of Sales Russell Grant. “Customers are directed to a personalized microsite that displays the new monthly payment, term and APR for qualifying vehicles—deals that are simply too good for most consumers to pass up.”

DrivingSales Founder and CEO Jared Hamilton concluded, “We believe the Innovation Cup Award represents one of the highest accolades our industry has to offer its dealership solution providers: the vote of those who understand its benefits the most—auto dealers. We congratulate J&L Marketing on being recognized as an outstanding innovator by auto dealers.”

About J&L Marketing

Founded in 1991, J&L Marketing is the nation’s highest rated automotive owner marketing agency. Using data driven strategies powered by its proprietary program, J&L works with clients to design and execute their direct marketing efforts. J&L Marketing’s automotive equity data mining and lead generation, sales events, customer pay service clinics, email, direct mail, microsites and virtual BDC provide a complete range of automotive multi-channel direct marketing solutions for both sales and fixed operations. The company is a preferred vendor with GM, Chrysler, BMW, MINI and Mercedes-Benz. More information is available at www.jandlmarketing.com.