Digital Advertising Veteran Rob Gatto Joins Aggregate Knowledge as President

Former PointRoll CEO Will Provide Industry-Leading Expertise to Support Growth

SAN MATEO, Calif.--(BUSINESS WIRE)--Aggregate Knowledge (AK), a leading media intelligence company, today announced Rob Gatto as its new president. Gatto, who was most recently CEO of PointRoll, will drive sales, enhance customer relationships, and provide industry-leading expertise and thought leadership to support AK’s growth plans into 2013.

“Rob’s extensive experience in multi-channel marketing, unique blend of expertise across media, analytics, and Internet application development, and his maniacal focus on customers, make him a perfect fit for AK”

“Rob’s extensive experience in multi-channel marketing, unique blend of expertise across media, analytics, and Internet application development, and his maniacal focus on customers, make him a perfect fit for AK,” said David Jakubowski, Aggregate Knowledge CEO. “We’re excited to have a person of his caliber on the executive team to support our exponential growth and execution plans into the future.”

Gatto has more than 25 years of experience in the technology industry – managing marketing, sales, distribution channels and new market development. As CEO of PointRoll, he was instrumental in architecting the strategy that positioned the company at the center of the digital advertising ecosystem. Prior to PointRoll, Gatto grew the business at ShopLocal, now a retail division of PointRoll, from just a few clients to hundreds. Gatto has also held various sales executive positions at Hyperion Solutions, the leader in financial analytics software, and SPSS Inc., the leading provider of predictive analytics and data mining software.

“AK has the fastest media intelligence platform in the industry, capturing Internet volume media and audience data in real time, enabling advertisers and agencies to take action,” said Gatto. “This is a key differentiator for AK and is one of the many reasons why I decided to be a part of this team.”

About Aggregate Knowledge

Aggregate Knowledge (AK) is the only media intelligence company offering advertisers and agencies with the exact science to pinpoint where to reach highest value customers in a single platform. Unlike other data management solutions, AK's patented media intelligence platform™ (MIP) enables brands to most effectively allocate media dollars, resulting in increased reach, higher sales, and dramatically improved media spend efficiency. To learn more, visit www.aggregateknowledge.com. Connect with us on Facebook and Twitter.