Foose-Inspired WD-40/SEMA Cares Trucks to Debut at SEMA Show

LAS VEGAS--(BUSINESS WIRE)--After the last three WD-40®/SEMA Cares vehicles raised a combined $400,000 for children’s charities, Chip Foose and WD-40 Company are teaming up again to build two more custom trucks – a 1953 Ford F-100 and a 2012 Ford F-350 – that will be auctioned to benefit SEMA Cares.

“This year, we’re upping the ante and building two vehicles – one that pays tribute to WD-40 Company’s history and one that celebrates some of its newer specialty products that help auto pros like me get the job done right”

The first project vehicle, the WD-40®/SEMA Cares Foose ’53 Ford F-100, commemorates the 60^th anniversary of WD-40 Multi-Use Product. With a vintage “shop truck” look, updated drive train and suspension, one-off Foose wheels and custom paint, this special pickup looks similar to the truck used to deliver the first case of the product in the early ‘50s, back when the company was called Rocket Chemical Company. After the SEMA Show, the vehicle will make stops at auto shows and events along the West Coast before being auctioned for charity at the Barrett-Jackson Collector Car Auction in Scottsdale, Ariz. Jan. 13-20, 2013.

Proceeds from the auctioned vehicle will benefit two SEMA Cares charities – Childhelp®, an organization that provides services to abused and neglected children, and Victory Junction, which provides life-changing camping experiences to special needs and chronically ill children. Leading aftermarket manufacturers and other companies that chipped in to build and promote the vehicle include: Foose Design, Street Scene Equipment, Barrett-Jackson, LMC Truck, L&R Automotive, Egge, MHT Wheels, Pirelli Tires, BASF Paint, American Auto Wire, Painless Performance, Quiet Ride, K&N Filters, Red Kap and McGard.

“This year, we’re upping the ante and building two vehicles – one that pays tribute to WD-40 Company’s history and one that celebrates some of its newer specialty products that help auto pros like me get the job done right,” said Foose. “With the help of some great aftermarket partners and a lot of WD-40 brand products, we’ll be able to build two vehicles that honor those who work hard everyday.”

The second project vehicle, the WD-40 Specialist®/SEMA Cares Foose Ford F-350, is a custom 2012 Ford Super Duty work truck that includes Foose-inspired front and rear wheel flares, side rockers, and custom bodywork, among other upgrades. The vehicle represents the new WD-40 Specialist line of products that help skilled trade professionals get their specific jobs done with ease.

Following its debut at the 2012 SEMA Show inside the WD-40 Company booth, this vehicle will hit the road for several months making special appearances before being auctioned to help fund the SEMA Cares scholarship fund. Leading aftermarket manufacturers and other companies that chipped in to build and promote the vehicle include: Foose Design, Street Scene Equipment, Ford, Source Interlink Media, Icon Vehicle Dynamics, DynaTrac, Custom Truck Shop, BFGoodrich, Magnaflow, Takit, Husky Liners, LEER, Katzkin, Pro Comp, Polk Audio, Audio Innovations and PowerBass.

“These charity vehicles would not have been possible without the hard work and vision of Chip Foose and his team, as well as the time, energy, dedication and resources of our build partners,” said Tim Lesmeister, vice president of marketing for WD-40 Company. “After raising a combined $400,000 for SEMA Cares with our last three project vehicle builds, we expect these trucks to turn a lot of heads and continue to help a great cause.”

For more information about the trucks and the new set of Chip Foose collectible WD-40 Smart Straw® cans, visit WD40.com/Foose.

WD-40 Company, with headquarters in San Diego, is a global consumer products company dedicated to delivering unique, high-value and easy-to-use solutions for a wide variety of maintenance needs of "doer" and "on-the-job" users by leveraging and building the brand fortress of the company. The company markets multi-purpose maintenance products under the WD-40®, 3-IN-ONE®, and BLUE WORKS® brand names. The company also markets homecare and cleaning brands: X-14® mildew stain remover and automatic toilet bowl cleaners, 2000 Flushes® automatic toilet bowl cleaners, Carpet Fresh® and No Vac® rug and room deodorizers, Spot Shot® aerosol and liquid carpet stain removers, 1001® household cleaners and rug and room deodorizers, and Lava® and Solvol® heavy-duty hand cleaners.

WD-40 Company markets its products in 187 countries worldwide and recorded sales of $343 million in fiscal year 2012.