Cracker Barrel Gives Back to Veterans with Patriotic Versions of Rockers, Peg Games, Candies, Tumblers and CDs

Donation to Wounded Warrior Project^® for Each Special Veterans Day Item Purchased

LEBANON, Tenn.--(BUSINESS WIRE)--Cracker Barrel Old Country Store^® salutes veterans of the United States military, many of whom are guests and employees, with a special month-long celebration of Veterans Day in addition to year round efforts. From November 1 through November 30, 2012, Cracker Barrel will donate 10% of the retail sales price of special patriotic items, up to $25,000 to Wounded Warrior Project^® (WWP). The items include Cracker Barrel’s signature Peg Game in red, white and blue; a Patriotic Jelly Belly^® 10 Flavor Gift Box; and an American flag Tervis^® Tumbler. All of the items are available online at crackerbarrel.com and at all Cracker Barrel^® locations.

“The idea really resonated with our guests, so we expanded the offer with additional special products that we hope will have wide appeal and provide worthwhile support for those who have served our country.”

Cracker Barrel has a tradition of supporting organizations that provide for the needs of our service men and women and veterans. Wounded Warrior Project is a nonprofit organization that assists injured service members and their families with programs and services designed to nurture the mind and body, and encourage economic empowerment. Cracker Barrel has assisted WWP since 2006 through various promotions.

“Last year was the first time we modified our signature Peg Game because it was a special way for us to show our support of the military,” said Cracker Barrel President and CEO Sandy Cochran. “The idea really resonated with our guests, so we expanded the offer with additional special products that we hope will have wide appeal and provide worthwhile support for those who have served our country.” In addition, Cracker Barrel created an informational flyer, “Why do we celebrate Veterans Day?” that is available at no charge in all of their stores and to download at http://newsroom.crackerbarrel.com/red-white-and-blue/

About Cracker Barrel

Cracker Barrel Old Country Store provides a friendly home-away-from-home in its old country stores and restaurants. Guests are cared for like family while relaxing and enjoying real home-style food and shopping that’s surprisingly unique, genuinely fun and reminiscent of America’s country heritage…all at a fair price. The restaurant serves up delicious, home-style country food such as meatloaf and homemade chicken n’ dumplins as well as its made from scratch biscuits using an old family recipe. The authentic old country retail store is fun to shop and offers unique gifts and self-indulgences.

Cracker Barrel Old Country Store, Inc. (Nasdaq: CBRL) was established in 1969 in Lebanon, Tenn. and operates 620 company-owned locations in 42 states. Every Cracker Barrel unit is open seven days a week with hours Sunday through Thursday, 6 a.m. – 10 p.m., and Friday and Saturday, 6 a.m. - 11 p.m. For more information, visit crackerbarrel.com.

About Wounded Warrior Project

The mission of Wounded Warrior Project® (WWP) is to honor and empower Wounded Warriors. WWP’s purpose is to raise awareness and to enlist the public’s aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, FL. To get involved and learn more, visit www.woundedwarriorproject.org.

CBRL - G