SmartBear’s Jeanne Hopkins Nominated for 50 Most Influential People in Sales Lead Management – 2012

Named #8 on Sales Lead Management Association’s List and Won ‘20 Women to Watch’ Award in 2011

BEVERLY, Mass.--(BUSINESS WIRE)--Jeanne Hopkins, Chief Marketing Officer and lead generation expert at SmartBear Software, has once again been nominated as one of the 50 Most Influential People in Sales Lead Management in 2012. Published by the Sales Lead Management Association (SLMA), the list recognizes experts in the field of sales, marketing and lead generation. Jeanne was named #8 on the list in 2011 and was also honored with the organization’s 20 Women to Watch award in 2011. Members and non-members may vote on the SLMA site, Thursday, November 1– Friday, November 30, 2012.

“Why Mobile Marketing Strategy Matters: 17 Tips to Get You Started.”

“I am proud to be among this prestigious list of marketing leaders who are changing the rules in marketing to successfully capture leads in innovative ways that generate sales and impact the bottom line,” said Jeanne Hopkins, CMO at SmartBear. “I am a firm believer in the top-of-the-funnel lead-generation capabilities of inbound marketing, as it has proved very successful in my career, and am continuing the success at SmartBear.”

Under Jeanne’s leadership, SmartBear was recognized last week with a prestigious Forrester Groundswell Award for driving sales leads through social media, increasing reach across Twitter, Facebook, LinkedIn and Google+ by 130 percent over the summer, during a traditionally slow period. Prior to joining SmartBear, Jeanne was Vice President of Marketing at HubSpot, where her marketing leadership helped the company become the second-fastest growing software company in the Inc. 500 by generating 45,000 new leads each month. She was also CMO of MEC Labs, owner of MarketingSherpa, MarketingExperiments, and InTouch, and Senior Director, Marketing Programs and Communications for Symmetricom.

“We are very excited to have Jeanne put her marketing expertise and passion to work for SmartBear at a time when lead generation is more critical than ever,” said Joe Krivickas, CEO at SmartBear. “Jeanne has built an inbound marketing and lead generation team that rivals the biggest organizations in the industry, and we are reaping the rewards.”

Jeanne is the coauthor of the book, “Go Mobile,” a step-by-step introductory look at starting mobile marketing efforts and the #1 best-selling mobile marketing book on Amazon.com. She also frequents the speaker circuit, including AMA West’s upcoming meeting on Tuesday, November 13 where she is presenting, “Why Mobile Marketing Strategy Matters: 17 Tips to Get You Started.” Follow Jeanne on Twitter @jeannehopkins.

The 50 Most Influential Sales Lead Management Professionals List will be published on December 5, 2012. Serving the sales lead management community, the SLMA officially launched in 2007.

About SmartBear Software

More than one million developers, testers and operations professionals use SmartBear tools to ensure the quality and performance of their desktop, mobile, Web and cloud-based applications. SmartBear products are easy to use and deploy, are affordable and available for trial at the website. Learn more about SmartBear, the company’s award-winning tools or join the active user community at http://www.smartbear.com, on Facebook or follow us on Twitter @smartbear or Google+.

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