“Our hope with this new campaign is to capture the spontaneous joy of these moments in a playful way and remind everyone why we vacation. This new campaign reflects the way the affluent traveler behaves versus the way travel campaigns typically communicate.”
Launched in February 2012 under the leadership of Exclusive Resorts’ CEO Philippe Bourguignon with funding from Steve Case’s Revolution Places, Portico has emerged as one of the fastest growing companies in a new travel category of curated members-only vacation residences -- in just six months.
“We are thrilled to welcome more than 2,000 members,” says Justin Halloran, Portico CEO, since opening reservations in May 2012. “We are moving faster than ever. Today we unveil an updated website, new Facebook application and ad campaign centered on the concept of subscribing to a better way to vacation. It is a powerful message that reflects why more travelers are joining Portico – they are demanding unparalleled selection, real value, and hands-free service so they can truly relax on vacation.”
A perfect hybrid of the villa and luxury hotel – Portico takes the best aspects of each - daily housekeeping, dedicated concierge, privacy, space, convenience, location and value – and marries them together. Members pay an initiation fee of $2,500 and an annual fee of $2,500 providing access to an expanding and dynamic pool of more than 170 expert-picked 1-7-bedroom residences in 60 of the world’s top destinations.
Portico’s new I Subscribe campaign positions the ever-expanding brand as a more flexible travel philosophy while empowering the growing membership base by giving them a distinctive voice.
“I Subscribe is both a philosophy and a call to action,” says Halloran. “Our hope with this new campaign is to capture the spontaneous joy of these moments in a playful way and remind everyone why we vacation. This new campaign reflects the way the affluent traveler behaves versus the way travel campaigns typically communicate.”
Travelers are invited to explore Portico’s destinations and learn which one is right for them with the launch of a new Facebook Application – the Portico Prescriber. The lighthearted application asks travelers to answer a series of questions about their wander-lusting lifestyle and matches the perfect paradise for each personality. To complete the Portico Prescriber quiz, visit http://apps.facebook.com/porticoprescriber/.
To learn more about becoming a Portico member, visit https://www.porticoclub.com.
Portico by Exclusive Resorts is a new luxury travel service that provides access to a growing portfolio of more than 170 luxury vacation homes across 60 of the world’s most sought-after destinations, combined with personalized pre-trip planning and expert concierge service, all at members-only, below-market rates. Portico leverages the scale, long-term relationships, and operational experience of industry-leader Exclusive Resorts to bring proven expertise and reliable branded excellence to the $85 billion worldwide vacation rental market. For more information about Portico, visit https://www.porticoclub.com, call (866) 864-3518, and follow Portico on Facebook, Twitter or YouTube. For more information about Exclusive Resorts, visit http://www.exclusiveresorts.com, call (866) 863-2688, and follow Exclusive Resorts on Facebook and Twitter.