CINCINNATI--()--The Procter & Gamble (NYSE: PG) Charmin brand is proud to announce that Ultra Soft has prevailed as the winner of its 2012 Toilet Paper Election, edging out competitor Ultra Strong with 56.9% of the votes in a historically ‘clean’ election.
“Ultra Soft and Ultra Strong appealed to voters for different, but equally compelling reasons”
The 2012 Toilet Paper Election kicked off in celebration of National Toilet Paper Day on August 24th, 2012 with a rally in Flushing, Queens where the Charmin Bears campaigned for votes. Following the kick off, toilet paper fans across the country were encouraged to visit Charmin’s Facebook page through October 31st to cast their ballot for either Ultra Soft or Ultra Strong and to enter to win weekly prizes, including a year’s supply of Charmin.
For those undecided voters, Charmin offered a toilet paper quiz and videos to help educate the public on each candidate’s stance on bathroom tissue issues. Following the campaign launch, people across the country joined in on the debate, casting more than 360,000 votes for their preferred toilet paper candidate.
“Ultra Soft and Ultra Strong appealed to voters for different, but equally compelling reasons,” said Laura Dressman, Charmin communications manager. “Since we all go, we were thrilled that so many people voted for their favorite Charmin to help them ‘enjoy the go.’ Regardless of which side you’re on, Charmin’s product choices offer something for everyone, so either way you can’t go wrong.”
America’s softest bathroom tissue, Charmin Ultra Soft, touted its absorbent cushions that allow you to use less versus the leading value brand. The other candidate, Charmin Ultra Strong, confirmed that its DuraClean™ texture can withstand even the toughest bathroom debates for a dependable clean.
To learn more about the Charmin, visit Facebook.com/Charmin or @Charmin.
Charmin has been America's most popular toilet paper for more than 25 years. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong - premium two-ply toilet paper; Charmin Basic - a one-ply toilet paper; Charmin Sensitive - with gentle and soothing lotion with a touch of aloe & E; and Charmin Freshmates - flushable moist wipes. For more information on Charmin, visit http://www.charmin.com/.
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.