NBC4 Southern California Hosts Telethon to Raise Funds for Hurricane Sandy Relief

All Funds Donated to the American Red Cross to Aid Those Impacted by the Devastation

BURBANK, Calif.--(BUSINESS WIRE)--NBC4 Southern California announced today it will team up with the American Red Cross to organize a day-long telethon to raise funds for Hurricane Sandy relief efforts. The ‘NBC4 Sandy Relief’ telethon will be held on Friday, November 2, from 5 a.m.-11:30 p.m. at the Burbank Studios. Viewers are encouraged to call toll free number [phone] and make a donation of any amount.

“We are in a unique position to reach out to our local community and make a meaningful difference in the lives of those affected by Hurricane Sandy”

NBC4 news anchors and reporters will join volunteers from the American Red Cross to answer calls during the 14-hour telethon. Regular programing will continue, with updates from the call center throughout the day and during the station’s newscasts.

Donations are also welcome at www.nbcla.com by clicking on the ‘Sandy Relief Fund’ button beginning Friday, November 2. Money collected will be donated to the American Red Cross to help fund their efforts in providing shelter, food, emotional support and other assistance to those affected by Hurricane Sandy.

“We are in a unique position to reach out to our local community and make a meaningful difference in the lives of those affected by Hurricane Sandy,” said Steve Carlston, President and General Manager of NBC4. “It’s our hope that we can raise funds for the American Red Cross who can offer relief to the thousands impacted by the devastation.”

‘NBC4 Sandy Relief’ telethon falls in line with NBCUniversal’s national telethon and concert to benefit victims of Sandy. "Hurricane Sandy: Coming Together," hosted by Matt Lauer, will air Friday, November 2 (8-9 pm ET) on NBC and its cable stations, Bravo, CNBC, USA, MSNBC, Style, Syfy, G4 and E! The concert will feature Bruce Springsteen, Jon Bon Jovi, Billy Joel, Christina Aguilera and Sting, as well as Jimmy Fallon of NBC’s “Late Night with Jimmy Fallon” and Brian Williams, anchor of NBC News.

About NBC4 Southern California

NBC4 Southern California (www.nbclosangeles.com) is the West Coast flagship of the 10 NBC owned television stations. It produces more than 35.5 hours each week of local news and information across its multiple platforms, including the main broadcast channel 4, www.nbclosangeles.com and California Nonstop,the 24/7 news and information channel that airs on NBC4 LA’s digital channel 4.2. Serving the Los Angeles community since 1949, NBC4’s news operation has received nearly every industry award bestowed on local news, including numerous Los Angeles Emmy and Golden Mike Awards, as well as two national Edward R. Murrow Awards and a Peabody Award.