“The marketing discipline is becoming as data-driven as it is idea-driven”
At the conclusion of this Reverse RFP, one business or organization will be selected to work with Hart’s insights and analytics team to get to the root of a business issue or challenge through marketing research. Working with the winner, Hart will gather data, provide a thorough analysis of the resultant findings and extract the marketing insights that will help guide that business’s or organization’s marketing and communications strategy going forward. The winning submission will be selected based on creativity of the submission, its ability to demonstrate the research need and the potential business impact of the research results.
“The marketing discipline is becoming as data-driven as it is idea-driven,” said Marc Paulenich, COO and SVP of strategy at Hart. “Successful brands today recognize the need to put the consumer at the center of their marketing efforts and then rigorously measure and learn from their results. With our contest, Hart wants to demonstrate how marketing research insights can reveal new opportunities to market your brand.”
Hart’s research and analysis work focuses on four key areas: consumer insights, media usage, social media and online “click-through” analytics. The intelligence mined from analysis of these core areas can lead marketers to solutions for optimizing online strategies, reaching target audiences in markets already dense with competitors’ communications, better connecting with key audiences and quantifying return on investment.
In its simplest terms, Hart’s insights and analytics offering centers on getting inside the consumer’s mind and influencing his or her behavior. Through qualitative and quantitative research, Hart is able to gain insight into what consumers think, why they think it, what drives their behavior and how their minds might be changed. More importantly, Hart’s team delivers strategic recommendations on “What’s Next” as a result of the findings.
Businesses and organizations can respond to Hart’s Reverse RFP at www.hartinc.com/reverse-rfp. Submissions should include the business issue, research objective, target audience and project timeline. The deadline to submit responses is Friday, Nov. 30. One entry will be selected and announced on or around Dec. 14.
Hart is northwest Ohio’s largest integrated marketing communications agency working with clients nationally to build High Stakes Brands™. Ranked among the country’s Top 50 business-to-business marketing firms, Hart enables organizations to achieve greater customer relevance, recommendation and business results. For nearly 50 years, Hart has helped clients deliver powerful customer experiences through integrated services that span strategy development, advertising, media planning, public relations, interactive marketing and video production. For more information regarding Hart’s services, please visit www.hartinc.com.