SWAROVSKI ELEMENTS and Victoria’s Secret Celebrate a Sparkling Ten-Year Partnership

NEW YORK--(BUSINESS WIRE)--SWAROVSKI will once again be the exclusive crystal sponsor for one of the world’s most eagerly anticipated events: the 2012 Victoria’s Secret Fashion Show. Over one million SWAROVSKI ELEMENTS will be incorporated into 14 fabulous bespoke creations that will certainly surpass any of the looks the two brands have collaborated on until now. Among them will be the shimmering, diaphanous 10^th Anniversary look by Todd Thomas, designer for the Victoria’s Secret Fashion Show, constructed by Barak Stribling with intricate beading by Polly Kinney. Set to steal the show, this ultra-special anniversary piece will be featured in the Silver Screen Angel section of show. Glamorous and resplendent with Art Deco motifs and full of cinematic drama, this look represents the most anticipated costume of the collection. The show will present a total of 65 creations painstakingly fashioned from lace and brocades and enriched with embroidery techniques and elaborate beading.

“It has been exciting to watch our partnership grow year after year to not only create the most dazzling and inspiring costumes on the runway - but to bring that special appeal to the consumer as well.”

The extravagant runway show will also feature 28 pairs of iconic Victoria’s Secrets ‘Angel’ wings, exquisitely jeweled couture centerpieces encrusted with SWAROVSKI ELEMENTS that are set to be an absolute highlight of the glittering presentation. Accessorized by Nicholas Kirkwood’s trademark fantasy footwear, theatrical jewelry from Larry Vrba, with additional pieces from David Mandel, and crystal-accented stockings and accessories, they will be presented by a bevy of top models.

“Each year, we’re faced with the challenge of living up to the last spectacular Victoria’s Secret Fashion Show, and to achieve this, we rely on lots and lots of shimmering, luxurious SWAROVSKI ELEMENTS. We have created many more looks using crystal because we really want to celebrate our decade of collaboration with Swarovski. To mark this very special occasion more than one quarter of the items in the collection are based around SWAROVSKI ELEMENTS, and almost the entire show is accented with crystal,” said Thomas.”

The Victoria’s Secret Fashion Show will air on Tuesday, December 4 at 10/9C on the CBS television network. This year, it will feature musical performances from Grammy® Award-winning artists Rihanna and Bruno Mars, and Grammy® Award-nominated artist Justin Bieber, pink carpet interviews, supermodel profiles, and a behind-the-scenes look at the making of the world's most celebrated fashion show.

“SWAROVSKI ELEMENTS is proud to have contributed to the glamour and sparkle of the Victoria’s Secret Fashion Show over the past 10 years,” said Reinhard Mackinger, executive vice president, Swarovski Elements Business, North America. “It has been exciting to watch our partnership grow year after year to not only create the most dazzling and inspiring costumes on the runway - but to bring that special appeal to the consumer as well.”

To download images from the show go www.VSPressroom.com and www.brand.swarovski.com.

About SWAROVSKI ELEMENTS

SWAROVSKI ELEMENTS is the premium brand for the finest crystal elements manufactured by Swarovski. The designers’ choice since the founding of the company in 1895, SWAROVSKI ELEMENTS provides creative talents from the fashion, jewelry, accessories, interior design and lighting industries with the latest on-trend innovations.

Available in a myriad of colors, effects, shapes and sizes, SWAROVSKI ELEMENTS offer designers a fabulous palette of inspiration. Born out of passion for detail and high-precision cutting, they impart refined glamour to everything they embellish.

About Victoria’s Secret

Victoria's Secret is the leading specialty retailer of lingerie and beauty products, dominating its field with modern fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows. A business of Limited Brands (NYSE: LTD), its more than 1000 Victoria's Secret Lingerie and Beauty stores, the catalogue and VictoriasSecret.com allow customers to shop the brand anywhere, anytime, from any place.

In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewelry stones. From this beginning that revolutionised the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal for fashion, jewelry and more recently lighting, architecture and interiors. Today, the company, still family-owned and run by 4th and 5th generation family members, has a global reach with some 23,000 employees, a presence in over 120 countries and a turnover in 2010 of 2.06 billion Euros. Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design-driven finished products. Swarovski crystals have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewelry industry with precision-cut genuine and created gemstones. Showing the creativity that lies at the heart of the company, Swarovski’s own brand lines of accessories, jewelry and home décor items are sold through more than 1,900 retail outlets worldwide. The Swarovski Crystal Society has close to 325,000 members across the world, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995 as a celebration of Swarovski’s universe of innovation and inspiration.

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