North Plains to Host Webinar for Marketers on Engaging Audiences Through Digital Experience Strategies

TORONTO--(BUSINESS WIRE)--North Plains, the leader in helping companies effectively leverage visual media content to connect with customers, today announced that Anjali Yakkundi, research analyst from respected independent analyst firm, Forrester Research, will be speaking at a free webinar hosted by North Plains. In the webinar, Yakkundi will discuss her research on the best practices for brand stewards, content creators and IT professionals in facilitating a positive digital experience and better engagement with their target audiences.

“Engaging Your Audience Through A Digital Experience Strategy”

The hour-long webinar will cover why multi-channel marketing, especially the rapidly increasing prevalence of online and mobile marketing and communications, requires a digital strategy that promotes agile marketing. Digital customer experience has become a key business differentiator with proven ROI. Marketers and brand stewards must innovate and work alongside IT leaders to enhance their infrastructure to better connect and engage with their target audience.

Yakkundi is an analyst serving application development and delivery (AD&D) professionals. Her research focuses on digital experience delivery, primarily highlighting digital asset management (DAM), personalization solutions, site search and digital experience service providers.

After the webinar, attendees will have access to download the Forrester Research report entitled “Unify The Digital Experience Across Touchpoints” from Stephen Powers and John R. Rymers.

What:			Webinar: “Engaging Your Audience Through A Digital Experience Strategy”

Who:			Anjali Yakkundi, Forrester Research, Inc.
			Eric Courville, director of marketing and alliances, North Plains

When:			November 15, 2012 at 11:30 a.m. ET/16:30 GMT

Where:			Register at http://www.northplains.com/campaigns/forrester-webinar2012

Get more company information at:
Web: www.northplains.com
Twitter: @northplains
LinkedIn: www.linkedin.com/company/north-plains-systems

About North Plains

North Plains is recognized as the world leader in helping companies effectively leverage their visual media content through images, photos, videos, 3D designs, CAD files and others to maximize market success. Providing a complete array of products, services and solutions, North Plains is uniquely positioned to help corporate marketers, advertisers, content creators, and publishers to be more agile in the creative development process, and management and distribution of marketing and brand communications. Since 1994, North Plains has helped its customers stay ahead of their rapidly changing marketing needs by expanding and evolving its suite of offerings to include multi-channel support, orchestration, video management, mobile support and much more. With offices in Canada, USA and Europe, North Plains counts many of the world’s leading companies and brands among its 1,400+ clients and 1,000,000+ users.