LEVALLOIS-PERRET, France--()--Oberthur Technologies, one of the world’s largest providers of security and identification solutions and services based on smart card technologies, today announced the delivery of its smart prepaid solutions to Buy Way in Belgium. This solution encompasses EMV card, PIN issuance and secure packaging technologies.
“The prepaid market is growing in Europe. This promising market offers new opportunities for issuers to target new customers and expand their card programs”
Buy Way, the specialist in consumer credit, decided to enter into the prepaid market issuing a general purpose prepaid card. Capitalizing on their leading position on the Belgium market, Buy Way wanted to expand their card portfolio issuing a general purpose prepaid card to offer innovative payment vehicle to Belgium consumers.
In this context, Buy Way selected Oberthur Technologies as a key partner to deliver the Buy Way MasterCard® Prepaid card. Historically involved in the prepaid market, Oberthur Technologies has combined EMV prepaid technology, PIN mailers and a unique tamper evident package for retail distribution. Using Oberthur Technologies’ state-of-the-art solutions for prepaid cards, Buy Way will target its launch of the EMV prepaid card program through a multi distribution online network and also physically through the existing retail environment.
Available to anyone over 18 years old, the Buy Way MasterCard® Prepaid card is an anonymous and reloadable card, available in a large number of points of sale in Belgium as well as via its dedicated website (www.buyway-prepaid.be). The card provides an efficient payment vehicle combining security, flexibility and easy of use.
“The Buy Way MasterCard® Prepaid card is the result of an intensive and rewarding collaboration between Oberthur Technologies, MasterCard, SIX Payment Services and Buy Way Personal Finance” commented Ugo Setti, Sales & Marketing Director at Buy Way.
“We are delighted to issue into this promising Belgian market, a new trendy, accessible and convenient product that responds to what everyone wants today: freedom to buy without a worry!”
David Dechamps, General Manager Benelux Region at MasterCard Europe adds : “MasterCard is creating a series of environments where prepaid can be disruptive to the normal flow of cash in our society and where those people bound to cash can take advantage of the security, convenience and control offered by prepaid. MasterCard is proud to be chosen by Buy Way, Six Payment Services and Oberthur Technologies for the launch of this MasterCard® Prepaid card. This strengthens our leadership on the prepaid market in Belgium, as well as on deep partnership with Buy Way, which has chosen MasterCard for its entire card portfolio”.
“The prepaid market is growing in Europe. This promising market offers new opportunities for issuers to target new customers and expand their card programs” said Eric Duforest, Managing Director Europe at Oberthur Technologies “By delivering the Buy Way MasterCard® Prepaid card, Oberthur Technologies reinforces its position as a leading prepaid solutions provider”
About Oberthur Technologies
Oberthur Technologies is a world leader in the field of secure technologies: systems development, solutions and services for smart cards (payment cards, SIM cards, access cards, NFC…) and for secure identity documents, traditional and electronic (identity card, passport, health care card). Created in 1984, Oberthur Technologies employs over 6 000 employees. With 50 sales offices across 5 continents, Oberthur Technologies’ international network serves clients in 140 countries.
For more information: www.oberthur.com
About Buy Way
Buy Way Personal Finance, specialist in consumer credit is the leader in financing at the point of sale in Belgium and the Grand Duchy of Luxembourg.
Buy Way offers a large range of products and services: credit cards, debit cards, prepaid cards, auto loans and consumer credit management on behalf of third parties (BPO).
At the side of its partners and end-users, Buy Way provides optimal financing solutions while prioritising the ability of its clients to repay loans. Located in Brussels, in the centre of Europe, Buy Way is today rich of 25 years of experience and more than 250 colleagues serving 500.000 customers spread over Belgium and The Grand Duchy of Luxembourg.
About SIX Payment Services
SIX Payment Services provides financial institutions and merchants with secure and innovative solutions along the entire value chain of cashless payments.
The tailor-made solutions include national and international card transactions and interbank payments. SIX Payment Services guarantees the acceptance and the completion of card-based payments within Switzerland and internationally and as market leader in Switzerland, Austria and Luxembourg belongs to the major European processors of card transactions. Other services range from the Swiss Interbank Clearing to electronic billing and direct debit.
With over 1,000 employees and a local presence at 13 office locations, SIX Payment Services partners with customers in 33 countries.
For more information: www.six-payment-services.com
About MasterCard Worldwide
MasterCard (NYSE: MA), www.mastercard.com, is a global payments and technology company. It operates the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, travelling, running a business and managing finances – easier, more secure and more efficient for everyone.