TimetoPlayMag.com Launches Price Comparison Tool

Leading Toy Review Website Provides Consumers with One-Stop Holiday Shopping Resource

NEW YORK--(BUSINESS WIRE)--TimetoPlayMag.com, the number one source for all things play, today launched a price comparison tool for the thousands of toys and fun family products featured on the site. Highlighted alongside each comprehensive product review, the tool tracks product inventory and prices at five major retailers, updating information in real-time.

“As the leading resource for all things play, our goal is to help parents and gift givers find that perfect present – but we also want to help them save time and money”

With a quick click on TimetoPlayMag.com, gift givers can access in-depth reviews of thousands of toys, games, video games, books, infant products, sporting goods and more, and comparison shop on site, truly making TimetoPlayMag.com the one-stop resource for fulfilling a child’s wish list this holiday season.

“As the leading resource for all things play, our goal is to help parents and gift givers find that perfect present – but we also want to help them save time and money,” said Jim Silver, editor in chief TimetoPlayMag.com. “We found our users were reading our reviews to select a product and then investing a lot of time searching the internet for the best deal. With the introduction of our price comparison tool, consumers can now find the best gift for the best price, all on one site.”

One of the most highly trafficked family-friendly consumer websites, TimetoPlayMag.com provides independent reviews of children’s toys, games, apps, video games, family entertainment, and all things play. The seasoned Time to Play editorial team has reviewed thousands of toys in 2013, garnering more than 60 million views by consumers and making them a trusted resource for parents and gift givers.

In addition to product reviews, the comprehensive website features hot toy lists and editors' picks, a product/gift finder, blog entries from leading toy, family entertainment, and parenting experts, seasonal stories, safety tips and recall information, and daily giveaways of in demand toys.

For the past twenty years, Jim Silver, editor in chief of TimetoPlaymag.com and Chris Byrne, content director, aka The Toy Guy®, and the editorial team have accurately predicted each season’s hottest, best-selling toys and correctly identified the industry's most prevalent product and financial trends.

The Time to Play team can be found online at Facebook.com/TimetoPlayMag, Twitter.com/TimetoPlay, YouTube.com/TimetoPlayMag. Consumers can join in the fun and participate in the site’s weekly virtual game show on Twitter, #TimetoPlayLive, where players answer toy and children’s entertainment trivia to win fun prizes. The site also produces The Playdate on TimetoPlay.tv, a weekly toy and family entertainment show on the web. The fast-paced show showcases the latest toys, tackles issues that face today’s busy families, and features insightful guests that take viewers behind the scenes of the toy industry.