Record-Breaking Attendance at the 38th Annual Texas Renaissance Festival

TODD MISSION, Texas--(BUSINESS WIRE)--The Texas Renaissance Festival, the nation's largest and most acclaimed festival of its kind, has wrapped up the final weekend of its 38th annual season with many highlights, including record-breaking attendance for both the Festival and 8th Annual School Days. The final attendance count of 606,694 was up 24% from 2011 attendance, which welcomed over 490,000 patrons.

“Last year's record-breaking attendance was a great milestone that set a precedent for years to come. I am thrilled to say that we not only met this year's goals, but surpassed them by setting new attendance records”

The Texas Renaissance Festival broke three weekend attendance records including All Hallows Eve, Barbarian Invasion and Highland Fling, as well as attendance records for the 8th Annual School Days, presented by the CW39. With more than 40,000 students and educators from all over, attendance increased from 2011 by 19%.

"Last year's record-breaking attendance was a great milestone that set a precedent for years to come. I am thrilled to say that we not only met this year's goals, but surpassed them by setting new attendance records," said Terre Albert, general manager.

The Texas Renaissance Festival also reported that its online presence has increased substantially as well. Following the 2011 season, the Festival had just over 48,000 Facebook followers, and now has more than 111,000.

Each weekend, the Texas Renaissance Festival welcomes patrons to enjoy the sights, sounds, tastes and beauty of the 16th Century, which would not be possible without the generous support of its many sponsors. Cory Brock, director of promotions and sponsorship, and the management staff would like to thank their sponsors for helping make the 2012 season the best one yet.

"We are thankful for the support from our sponsors as it allows the Festival to flourish, grow and provide top-notch entertainment year after year," said Brock.

Other highlights of this year’s Festival season include the 100-acre expansion of the Fields of New Market Campground, the renovation of The Globe Theater, the addition of Hacienda San Jorge, a sit-down Latin cuisine restaurant, and a new mobile app for iPhone and Android devices.

The 39th Annual Texas Renaissance Festival will take place Saturdays, Sundays and Thanksgiving Friday, from October 12 through December 1, 2013. For more information about the Texas Renaissance Festival, please visit www.texrenfest.com, follow us on Facebook and Twitter, or download our mobile app for iPhone and Android devices.