Luxury Resort Retailer Seaside Luxe and Iconic Brand MissoniHome Create Exclusive Print to Launch December 2012

Exclusive items include a limited edition tote bag and bungalow boutique on the beach in Anguilla

LOS ANGELES--(BUSINESS WIRE)--Los Angeles-based luxury resort retailer Seaside Luxe and internationally acclaimed Italian fashion design house Missoni, partner together to introduce an exclusive custom print, available at select Seaside Luxe locations. The exclusive print showcases Missoni’s signature chevron pattern with colors inspired by a tropical island retreat: turquoise blues, sea foam greens, vivid sunset reds and neutrals that conjure up a stroll on a sandy beach.

“We are very excited to be a part of this collaboration with Seaside Luxe and to be able to feature MissoniHome’s textiles and collection in a unique way in our first ever outdoor retail space”

A limited edition structured canvas tote bag in the custom-created, exclusive MissoniHome fabric will be available at the two new Seaside Luxe boutiques at The Copacabana Palace in Rio de Janeiro and The Viceroy Anguilla, as well as retail locations at the Four Seasons Resort Hualalai and the Four Seasons Resort Maui. Available in December 2012, the tote bag will retail for $350 USD.

The exclusive fabric will also be used to create a seasonal outdoor boutique situated directly on the white sandy beaches of The Viceroy Anguilla. This glamorous cabana, draped in the custom Missoni print, will carry a variety of high-end warm weather essentials including swimwear, sunglasses and cover-ups. Opening December 19, 2012, the casual cabana-like beach store will offer guests the same mix of luxury brands and up-and-coming designers that all of the Seaside Luxe boutiques are known for.

“We are very excited to be a part of this collaboration with Seaside Luxe and to be able to feature MissoniHome’s textiles and collection in a unique way in our first ever outdoor retail space,” says Christopher Philips, Vice President of Sales, The Americas.

The Missoni Home and Seaside Luxe collaboration continues at the Copacabana Palace, where the VIP pool will be updated with items from the 2013 MissoniHome Collection, providing guests with an exclusive preview of the coveted brand’s latest collection. Scheduled to open in January 2013, this first look will be a full two months before the collection will be available at retail in March.

“The name Missoni is revered in luxury fashion and lifestyle, and we are honored to partner with the iconic brand to create one-of-a-kind beach chic items for our fashionable clientele,” says Lee Ann Sauter, CEO and founder of Seaside Luxe. “Along with our hospitality partners, Seaside Luxe is creating a luxurious lifestyle experience beyond the resort gift shop, for the stylish international jetsetter.”

The partnership with Seaside Luxe and MissoniHome originated at Seaside Luxe’s location at the Four Seasons Resort Maui with two custom-designed cabanas at the resort’s Serenity Pool. The two cabanas are fully decorated in playful MissoniHome stripes and bold patterns and include sofas, pillows, terrycloth towels, a personal cappuccino machine and a Missoni Style book for poolside reading.

About Seaside Luxe

Founded in 2008, Seaside Luxe is a retail management firm that specializes in the design, development and management of luxury retail boutiques at five-star resorts around the world. The Seaside Luxe retail concept is tailored to reflect the ambiance and culture of each resort destination, with elements from local and international sources to maintain authenticity within a stylish and sophisticated retail environment. www.seasideluxe.com

About MissoniHome

Designed by Rosita Missoni, produced and distributed by leading textile manufacturer T&J Vestor, the MissoniHome line was added to the company’s product range in 1983. Renowned since 1921 for the quality of its homewear, T&J Vestor is run in partnership by the Torrani family and Alberto and Giampiero Jelmini, Rosita’s brothers. The MissoniHome collection has enjoyed growing success and expansion in recent years, developing a strong international reputation. Home furnishings now account for a considerable part of the brand’s production, as well as a rich assortment of textiles and accessories. Missoni’s outstanding creativity and timeless style and T&J Vestor’s leading technology and market knowledge combine to create the winning elements of worldwide acclaim based on imagination and innovation. For more information, please visit: www.missonihome.com