Edwards Wildman Private Equity Practice Selects BackBay Communications on Retained Basis

LONDON--(BUSINESS WIRE)--BackBay Communications, the strategic public relations, branding and marketing firm, has been retained by Edwards Wildman Palmer LLP, the international law firm, to raise its profile in the private equity and venture capital communities in Europe.

“We are pleased to be retained by a law firm with the stature of Edwards Wildman. Their leadership in private equity and venture capital law is a good match with BackBay’s financial and professional services focus. Edwards Wildman is a great addition to our London office’s growing client roster.”

With over 600 lawyers, Edwards Wildman operates across the US, Europe and Asia, providing strategic, collaborative and client-focused counsel to firms across a range of industries. BackBay will work with the firm’s London-based partners to communicate the strength of its offering to the private equity and venture capital industries. Earlier this year, Edwards Wildman placed ninth globally in Dow Jones’ ranking of private equity and venture capital deals closed in 2011.

Ted Cominos, Partner and Chair of Edwards Wildman’s International Private Equity Practice, said:

“BackBay’s experience in the private equity sector made them an obvious choice for us in communicating our practice’s offering. Given the complexities of the work we do and the markets we operate in, it was vital that the PR partner we chose had a good understanding of the mechanics of M&A and the broader private capital markets. We’re confident that BackBay is well-equipped and we very much look forward to working with them.”

Toby Mitchenall, London-based Director, BackBay Communications, said:

“Edwards Wildman boasts a fantastic team in the private equity and venture capital space and its track record is very strong. We look forward to sharing their many successes with the financial media. Edwards Wildman is a market leader with a compelling story and deep insight into private equity and VC deal-making around the globe.”

Bill Haynes, President of BackBay Communications, said:

“We are pleased to be retained by a law firm with the stature of Edwards Wildman. Their leadership in private equity and venture capital law is a good match with BackBay’s financial and professional services focus. Edwards Wildman is a great addition to our London office’s growing client roster.”

BackBay Communications opened its London office, its third office after Boston and New York, in summer 2011. The agency serves a number of clients in the private equity and venture capital space, such as The Riverside Company, TA Associates, Globalturk Capital, Ridgemont Equity Partners and Bregal Sagemount. Clients in the wider financial and professional services space include Grant Thornton, AFEX and TD Bank.

About Edwards Wildman Palmer LLP

Edwards Wildman Palmer LLP is an Am Law 100 firm with 625 lawyers in the US, UK and Asia. Its lawyers are known internationally for their work in private equity, venture capital, corporate and finance, complex litigation, insurance and reinsurance and intellectual property. For more information, please visit www.edwardswildman.com.

About BackBay Communications

BackBay Communications is an independent strategic public relations, branding and marketing firm focused on the financial and professional services sectors. BackBay offers a unique combination of content and creativity. BackBay is highly regarded for thought leadership initiatives and relationships with the major print, broadcast and online business media. BackBay has offices in Boston, London and New York. For more information, please visit www.BackBayCommunications.com.