Fresh & Easy Introduces Customer-Designed Reusable Bag

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Fresh & Easy Neighborhood Market this week introduced the winning customer-designed reusable bag from the company’s 2012 Design-A-Bag Contest. The limited-edition reusable bag was designed by Eimi Marritt of Las Vegas and is now available in stores for only 99 cents.

“I am very happy that my bag design is available in stores! It will be exciting to see my friends and family carrying around something I helped create”

After being chosen as one of ten finalists from nearly 600 original bag designs earlier in the year, Marritt’s design was selected as the winner by Fresh & Easy’s Friends Rewards Program Members. Over 25,000 votes were cast by Fresh & Easy customers who have signed up for the company’s rewards program at www.freshandeasy.com/friends. Marritt was awarded the contest’s grand prize, a year’s worth of free groceries.*

Marritt’s winning bag design features an artistic portrayal of a fresh strawberry, lime, and orange using a splatter effect on a white background. The modern, colorful design is the third customer creation to be made into a reusable bag and sold in Fresh & Easy stores.

“I am very happy that my bag design is available in stores! It will be exciting to see my friends and family carrying around something I helped create,” said Marritt. “I’m also hopeful that my fun design will encourage customers to utilize reusable bags more frequently rather than always using paper or plastic bags.”

“We’re happy to introduce our third customer-designed reusable bag,” said Fresh & Easy Chief Customer Officer John Burry. “Our last customer-designed bag was a huge hit with customers and we hope this one will help encourage even more people to help the environment by shopping with reusable bags.”

Last year’s limited-edition winning bag, designed by Las Vegas customer Tonya Jacobsen, quickly became a coveted item for customers. The Design-A-Bag Contest is part of a continued effort by Fresh & Easy to encourage the use of reusable bags.

To learn more about Eimi Marritt and her design, visit www.freshandeasy.com/designabag.

*Valued at $5,000

About Fresh & Easy Neighborhood Market

Fresh & Easy operates 200 stores in Arizona, California and Nevada. All of Fresh & Easy's products, including the freshly prepared meals, are made with the highest quality ingredients and contain no artificial colors, flavors, high-fructose corn syrup or added trans fats. Fresh & Easy also offers fresh baked goods, meats and produce, as well as favorite national brand products and household items, all at great low prices.

For more information about Fresh & Easy, visit www.freshandeasy.com. Also follow the company on Twitter at www.twitter.com/freshandeasy and become a fan on Facebook at www.facebook.com/freshandeasy.