MOSCOW--(Interfax Business Service investor relations agency, a subsidiary of Interfax Information Services Group, together with the Securities Market magazine, announced the results of the 5th international case contest held among Investor Relations professionals from Russia and the CIS.)--
“It seems like a textbook chapter but gives food for thought”
The three leaders of the 2012 contest have been determined by the jury as follows:
I place – a case study by the IR team of IDGC of Centre (Russia).
II place – a case study by Mikhail Shchur (based on the events which happened in Efko, Russia).
III place – a case study by the IR team of Milkiland N.V. (Ukraine).
The studies presented to the contest, were evaluated by the jury consisting of investor relations practitioners who had topped the two competent IR specialist rankings: Thomson Reuters Extel Survey and the IR case contests previously held by Interfax Business Service. The studies were evaluated in the four traditional nominations: novelty, effectiveness, methodological value, and subjective “I like it or I dislike it” expert assessment.
“The works presented not only touched upon important topics of the IR agenda but were also based on very interesting events taking place in the market. These are real success stories in very complex situations. The 'market IR wisdom' piggy bank was supplemented by strong case studies this year,” Stanislav Martyushev, director general of Interfax Business Service, commented on the contest’s results.
For the second year in a row, leaving competitors far behind, a case study from IDGC of Centre won the contest. It was entitled ‘Effective interaction of a Russian second-tier issuer with a large Russian broker aimed at improving liquidity and investment appeal.’ The work received 17.6 points.
“From the point of view of methodological value the case by IDGC of Centre impressed me most: one can find here both a high-quality study of facts and an application of non-trivial solutions. Unfortunately, it is hard to quantify a real result of efforts and resources applied, of which there have definitely been spent a lot, this is why I gave it three points out of five for effectiveness, fearing to be too optimistic. And separately – the top mark for a fresh look at the ‘classic’ problem of low liquidity. Summing up, this is my winner,” Sergey Klinkov, Head of Investor Relations of HMS Group and member of the contest jury, commented on his decision.
A case study by Mikhail Shchur called ‘Checkers or to go’ and based on Mikhail’s work at Efko, was the runner-up and caused an active discussion among jury members. “It seems like a textbook chapter but gives food for thought,” Svetlana Samoylova, HSCI’s Director for Investor Relations, commented on the jury’s decision. “The study certainly does have methodological value. But this is precisely a ‘problem of choice.’”
“It is an interesting approach for mid-cap companies,” Albert Avetikov, Head of IR of UC Rusal’s Moscow office, summarized the discussion. “A local exchange with local brokers.”
A case study entitled ‘Anti-crisis management by the Milkiland N.V. (Ukraine) IR team during the limitations of the exports of cheeses to the Russian Federation’ has become the leader by the effectiveness criterion and has taken the overall third place with 11.5 points. An example of a quick solution to an information problem and an adequate answer to changing external circumstances, are given in the case study.
The fourth place and 11.4 points went to the Federal Grid’s IR team for the ‘Formation of new approaches to the development of investor relations’ case study.
“This isn’t really a case study but rather a strategy and IR department regulations,” Albert Avetikov commented on the work. “We think the text should be restructured and completed.”
The fifth place of honor, with 9.1 points, was given by the jury to the ‘How the Ukrainians invented their own budget Bloomberg – TRData’ case study by TRData Limited (Ukraine).
“This case study is my favorite by the subjective criterion,” Sergey Klinkov shared his thoughts. “An example is given here of a successfully solved task of a totally different order. I also want to express my deep respect to people who are ready to take start-up risks. However, in terms of novelty this case study is lagging behind the others because for start-up projects the path of venture investment is a beaten one, while a good presentation is a standard tool for any ‘classic’ IR specialist of a public company.”
IR case studies which have taken prize places and been specifically noted by the jury for non-trivial approach, will be published in the Securities Market magazine and used as training material by the Institute for financial markets development. The collection of IR case studies gathered over the 5 years of the contest’s existence, counts 59 various IR solutions from companies representing many industries in Russia, Kazakhstan, and Ukraine.
You can request a copy of case studies by writing at ask.IBS@interfax.ru.
Interfax Business Service is a leading Russian investor relations consultancy and specializes in providing technology services for investor relations, preparing content for investor communications, and rendering consulting services in the area of building investor relations. In 2005-2012 the company has served more than 80 clients from more than 10 industries in Russia, Ukraine, and Kazakhstan. Interfax Business Service is a subsidiary of Interfax Information Services Group and is uniquely positioned to provide IR services: it has access to resources of the leading Russian information agency, tight connections to Russian and international institutional and individual investors, and experience in working with issuers and investors across the whole spectrum of areas (information disclosure, ratings advisory, credit risks, analytics) and CIS countries.
Securities Market is a professional magazine published since November 1992. In these years Securities Market has earned acknowledgement as an independent publication presenting timely and competent information about the situation and methods of work on financial and stock markets. The whole range of problems related to capital markets is covered in the magazine and a wide range of questions is reflected: how the market works, the way its participants interact with each other, how existing and new financial instruments are applied. Today the magazine is the most important source of information for everybody who really manages finance at state or corporate level.