RGCA Supports Second Annual Gift Card Weekend January 4-6, 2013

OKLAHOMA CITY--(BUSINESS WIRE)--Six out of 10 Americans received a gift card this holiday season, and thanks to the Gift Card Weekend, they can now get more than they had hoped.

“Gift Card Weekend is a time when our retail sponsors say thank you to their customers by giving them a little something extra. This is a fun way to extend the joy of gift giving, and we hope customers will shop and redeem their gift cards this weekend.”

The second annual Gift Card Weekend is being held this coming weekend, January 4–6. Customers who redeem their gift cards at participating retailers will receive gifts and incentives for shopping either in store or online.

Rebekka Rea, executive director of the Retail Gift Card Association (RGCA) – a sponsor of Gift Card Weekend, wants people to know that turning the most popular gift this holiday season into the perfect present gets even better. “Gift Card Weekend is a time when our retail sponsors say thank you to their customers by giving them a little something extra. This is a fun way to extend the joy of gift giving, and we hope customers will shop and redeem their gift cards this weekend.”

Gift Card Weekend is sponsored by some of the country’s largest gift card organizations and companies, including Gift Card Impressions (GCI). Liz Trimble, director of online for GCI says, “GCI is excited to be part of the second Gift Card Weekend. We have more retailers participating this year, which means only great things for consumers. Getting more than you bargained for is a great way to start 2013.”

Retail partners include such popular brands as Cabela’s, JCPenney, Red Lobster, Chili’s and AMC Theatres. RGCA and GCI have partnered with InComm and Ceridian Stored Value Solutions to sponsor Gift Card Weekend. For more information about Gift Card Weekend, its sponsors and participating retailers, please visit www.giftcardweekend.com.

The Retail Gift Card Association was founded in 2008 to promote the use of in-store gift cards. To be a member of the RGCA the retailer’s gift cards can neither expire nor have any fees associated with the product. For more information about RGCA, please visit www.thergca.org or follow the association on Twitter @TheRGCA or on Facebook at www.facebook.com/retailgiftcards.