LOS ANGELES--(Scott Public Relations (SPR), specialists in healthcare, insurance and technology marketing and PR, today announced the publication of its newest white paper, “The Push/Pull Marketing Program: Proven Results for Today’s B2B Online & Social Media Driven Markets.” This white paper offers expert insight into the integrative, new age of B2B PR and marketing strategies by providing tactics that improve brand recognition and thought leadership which drives sales.)--
“The Push/Pull Marketing Program: Proven Results for Today’s B2B Online & Social Media Driven Markets.”
“The PR landscape today has dramatically changed from the ‘old school’ era of rolodex contacts and print-only publications,” said Joy Scott, president and CEO of Scott Public Relations. “Now information streams from countless sources and angles, quickly leaving behind companies that do not understand how to leverage all aspects of these communications. For these companies, this lack of understanding often results in the loss of a valued position in its competitive marketplace.”
Prior to recommending the push/pull PR and marketing program, SPR “beta tested” this hybrid approach to PR and marketing with their own company, achieving outstanding results.
- During a one-year trial period, SPR increased traffic to their blog from 3,000 visitors to over 14,000 with more than 1,000 comments per month.
- Unique website traffic nearly doubled that year, and they securely positioned themselves in one of the top three slots among the world’s top search engines—ranking number one in Google for “healthcare public relations.”
- The campaign has been successful in achieving its goal of generating new business.
The foundation of SPR’s “Push/Pull Marketing Engine” positions its client companies as thought leaders and also generates new leads for sales and partnerships, leading to increased return on investment.
Scott added, “A successful PR and marketing program requires an integrative approach that “pushes” quality content and information out to the public for the purpose of creating education and awareness, as well as search engine optimization (SEO) strategies that “pull” prospective clients and influencers in, resulting in increases in ROI, sales and partnerships.”
Important tactics detailed in the white paper include:
- Distributing press releases via top wire services
- Creating blogs with quality content
- Publishing white papers and case studies
- Initiating a social media campaign
- Establishing online speaking forums
- Creating a well-researched SEO program
Click here to download a complimentary copy of “The Push/Pull Marketing Program: Proven Results for Today’s B2B Online & Social Media Driven Markets.”
About Scott Public Relations
Scott Public Relations, based in Los Angeles, California, has served companies in healthcare, insurance and technology across the U.S. and abroad, with a full range of public relations services for 25 years. The company’s approach to public relations is characterized by account teams of senior level practitioners with in-depth experience in communications and the clients’ industries. Through its Council of Experts, SPR brings senior level specialists to meet clients’ needs in complementary areas such as advertising, graphics, brand development and management, website development, market research, market planning, and international marketing. With these resources, the agency can develop and execute a comprehensive, integrated marketing program. Scott Public Relations is also a member of Public Relations Boutiques International™ (PRBI), an international network of boutique public relations firms. For more information, visit www.scottpublicrelations.com.