Popcorn, Indiana Debuts New Snack Line That’s FIT for All!

Category Leader Introduces Tasty New Low-Fat and Low-Calorie Ready-to-Eat Popcorn

ENGLEWOOD, N.J.--(BUSINESS WIRE)--Popcorn, Indiana^®, innovator of all-natural popcorn snacks, today announced the debut of Popcorn, Indiana FIT^tm, a new line of better-for-you popcorn that will be available nationwide beginning in January 2013. Boasting amazing taste, crispy crunch, only 40 calories or less and just 2 g of fat per cup, FIT is ideal for those who are looking to snack smarter (not just skinnier) and don’t want to sacrifice on flavor.

“As people who eat, sleep and breathe popcorn, we pride ourselves in continuing to push the boundaries when it comes to the kernel. Our popcorn chefs worked hard to perfect the pop when developing each of our delicious FIT flavors that are perfect for any occasion”

“As people who eat, sleep and breathe popcorn, we pride ourselves in continuing to push the boundaries when it comes to the kernel. Our popcorn chefs worked hard to perfect the pop when developing each of our delicious FIT flavors that are perfect for any occasion,” said Hitesh Hajarnavis, president and CEO of Popcorn, Indiana. “With this new line, snackers can have it all. With every delectable bite, FIT features a fresh and savory taste that puts the fun back into guilt-free snacking. There is no need to make any compromises.”

Popcorn, Indiana’s chefs, masters in the art of creating delicious high-quality snacks, crafted FIT in four mouth-watering flavors: Sea Salt, Parmesan & Herb, Extra Virgin Olive Oil, and Onion Dijon. Two of the flavors, Extra Virgin Olive Oil and Sea Salt, will carry the Non-GMO Project Verified seal. As with all Popcorn, Indiana products, FIT contains whole grains, is certified Gluten Free by the GFCO and is free of artificial flavoring and preservatives.

Popcorn, Indiana FIT popcorn will be available at leading retailers nationally. To find a store near you, visit the Popcorn, Indiana website at www.popcornindiana.com.

About Popcorn, Indiana

Popcorn, Indiana, innovator of all-natural popcorn and whole grain snacks, is changing the way today’s consumers snack – one delicious kernel at a time. The brand is dedicated to making the best-tasting snacks on the planet, handcrafted for sharing and creating delicious memories with friends and family. The largest independent popcorn snack company in the USA and maker of America’s #1 Kettlecorn, the brand offers several product lines including Popcorn, Indiana ready-to-eat popcorn; chip’ins air-popped popcorn chips; FIT, a new low-fat and low-calorie line of ready-to-eat popcorn; and a portfolio of decadent Drizzlecorn and Caramel Popcorn flavors. All Popcorn, Indiana products are certified gluten-free by the GFCO, made from non-GMO corn and contain whole grains. Popcorn, Indiana snacks are available at national, regional and local retailers across the US and Canada. For more information, visit www.popcornindiana.com.