Social Media Intelligence – a New Focus for the New Year

RESEARCH TRIANGLE, N.C.--(BUSINESS WIRE)--Social Intelligence leader, WPM, today announced the launch of the newest version of its social monitoring service, which allows companies unparalleled insights as to how their shared consumers are relating to the competition.

“It really is a new approach, and we’re extremely excited”

“It really is a new approach, and we’re extremely excited,” said Dave Jeffries, Senior Managing Partner of WPM. “While there are some very solid social monitoring tools currently available, to this point we believe that they’ve had two major detractors: one is their predominant focus on what people in the social community are saying about a particular brand; the other is they only provide raw, undigested data with no actionable analysis. We believe companies are missing out on more than 80% of the conversations with shared customers that can affect their bottom line if they are not measuring the competition’s social interactions on a daily basis. Our system continually measures the entire competitive landscape for our clients…how their shared consumers are relating to their competitors, and more importantly, what do the data really mean? By providing a comprehensive presentation of the aggregated set of data as well as an expert analysis of that data, WPM’s clients have accurate, timely, actionable insights upon which to base their next moves.”

“WPM has a fantastic system,” said Jessica DeJong, Marketing Coordinator for Raven (NASD: RAVN) Industries Applied Technologies Division. “Their system provides us with consumer insights that quite frankly we couldn’t get otherwise. It tracks every social media channel for every competitor we have, every day. That kind of monitoring, combined with their expert analysis, allows us to more fully understand how our shared consumer pool relates to our and our competition’s marketing messages, product launches, new initiatives, etc. This is exactly what marketers have been looking for…well forever.”

For more information about The WPM Group and social media intelligence please go online and visit http://www.thewpmgroup.com.