TAVIK Launches Premium Accessories Collection for Modern Lifestyle

IRVINE, Calif.--(BUSINESS WIRE)--TAVIK, an original lifestyle brand that produces premium collections for active individuals engaged in the modern beach and music culture, announces the launch of its premium Accessories Collection. Integrating the beach, street and music influences that distinguish TAVIK, the Accessories Collection is a complementary extension of the brand’s apparel offering.

“Since its inception in Southern California over eight years ago, TAVIK has delivered original apparel collections that reach consumers where they are engaged”

TAVIK’s Accessories Collection offers modern, innovative designs that bring a fresh look to the tech accessories market. Consumers can expect finely crafted accessories that feature premium materials and the same strong design aesthetic inherent to TAVIK’s apparel collection. Key elements like grip tape finish, chambray pockets, and leather labels complement the functional, protective accessory collection.

“Since its inception in Southern California over eight years ago, TAVIK has delivered original apparel collections that reach consumers where they are engaged,” says TAVIK Founder Erik Paulsen. “Given that the modern lifestyle is now fully enlaced with technology and social media, the TAVIK Accessories Collection was a natural extension of our brand. We are proud to offer an additional vehicle of self-expression through TAVIK’s premium accessory line.”

TAVIK’s Accessories Collection delivers premium style and protection to active, music-minded individuals. The collection includes these options to compliment your lifestyle and mobile device:

• iPhone 4 and iPhone 5 cases
• iPad cases
• iPad Mini Cases
• MacBook Sleeves
• in ear and over the ear audio
• lifestyle bags

The much-anticipated TAVIK Accessories Collection will be available at premium retailers nationwide beginning February 2013.

To connect with TAVIK, visit us on Facebook, Instagram (@tavik_), Twitter and tavik.com.

About TAVIK: TAVIK is an original lifestyle brand that produces premium collections for active individuals engaged in the modern beach and music culture. Founded in 2004 by a team of visionaries seeking to create a brand that reflected their Southern California lifestyle, TAVIK has stayed true to its vision, offering superior apparel and accessory collections every season.