Social Marketing Leader House Party Aligns With App Developer M2Catalyst To Create House Party For Mobile

New Marketing Venture Gives App Developers, OEMs & Carriers Access To 800,000 Social Influencers and Groundbreaking Platform

ALISO VIEJO, Calif.--(BUSINESS WIRE)--House Party, the country’s leading experience-driven social marketing platform that drives consumer recommendations to build brands and drive sales, is venturing into the realm of mobile technology via an ambitious new marketing initiative called House Party For Mobile in alliance with app developer M2Catalyst.

Revolving around the powerhouse combination of an experiential in-home party that is scaled through social media, online and off, House Party For Mobile (www.M2Party.com) enables consumer app developers, device OEMs, and wireless carriers to access House Party’s powerful platform and network of over 800,000 brand advocates – each of whom is carefully chosen to help generate excitement about, and sales traction for, new mobile technology products. House Party for Mobile’s 8-12 week campaigns of unmatched engagement culminate with thousands of in-home parties around the country, yielding millions of earned media impressions and recommendations, and huge brand and sales lifts, that last long after the parties are over.

While traditional advertising transmits business-to-customer messages, House Party For Mobile facilitates consumer-to-consumer messages, the most powerful marketers can buy. Indeed, with thousands of new apps and mobile products saturating the market every year, nothing is more coveted among developers and manufacturers today than masses of satisfied real-life users eager to spread the word about their latest products.

House Party for Mobile provides a memorable brand experience via authentic, in-home gatherings where up to 10,000 influential brand advocates host their networks of friends, acquaintances and followers. As House Party has been proving since 2005 for leading brands including NBC, Kraft and PlayStation, a thousand parties can translate into millions of powerful recommendations, online and off.

By promoting interaction among core brand advocates, House Party For Mobile generates authentic, measurable engagement that leads to increased conversion rates and high ROI. A typical House Party For Mobile initiative comprised of 5,000 distinct in-home parties can yield more than 20 million total impressions, 100,000 Facebook posts and some 700,000 purchases.

All House Party For Mobile clients receive comprehensive digital tracking of activity on social media platforms, blogs, forums, and more, along with pre- and post campaign surveys of hosts and guests.

About House Party

Led by CEO Chris Maher, House Party is a social marketing platform that drives consumer recommendations to build brands and increase sales. Its in-home parties — hosted by influential brand advocates and scaled through social media — generate unmatched engagement, advocacy and lifts for the world’s best-loved brands.

In addition to the clients mentioned above, House Party has hosted highly successful events for such companies as Chef Boyardee, REDBOOK magazine, Budweiser, and Clorox. For more information, visit www.houseparty.com.

About M2Catalyst

Based in Aliso Viejo in Southern California, M2Catalyst is a fast-growing app developer bringing a wide array of consumer entertainment and productivity apps to the global marketplace.

Headed by mobile industry veteran Michael Brough, M2Catalyst brings together a highly experienced team of programmers, designers, and marketers to create high-profile products and secure key partnerships with leading mobile carriers, OEMs, content providers and licensing companies around the world. For more information, please visit www.m2party.com or www.m2catalyst.com.